It is an alarming fact that the average eCommerce conversion rate is not more than 1.4%. This implies that out of 100 visitors, an average online portal can make just one actual sale! The eCommerce stores interested in boosting their conversion rate need to follow a few tips. The search box must be easy to find and other important facilities that should be provided include free shipping offer, independent reviews, live chat and creation of unique value proposition. Also, high quality product images and videos should be used which will further attract the customer. Duplicate content must be avoided and informative descriptions should be written so as to provide the customer with clear details. Last but not the least, multiple and secure payment options should be provided.
Check out the infographic by digitaloft to get more details about the top 10 tips to master eCommerce conversion rate optimisation.
