Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, search engine optimization, social media, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
10 Ways to Distribute One Piece of Content (Besides Social Shares)
Kelsey Meyer, in this article, states that long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work, it was far from effective. She shares 10 unique ways to help you get more creative and effective in your content distribution.
Be a king of content: Five digital marketing trends to use in your business
If you are not that content with your content, it’s time you try the five digital marketing trends mentioned in the article. Dominic Powell shares some of the most effective digital marketing strategies focused on a range of different content types. Read on the following article to know more!
SEO:
How to Optimize for Google’s Featured Snippets to Build More Traffic
Have you noticed it’s getting harder and harder to build referral traffic from Google? And it’s not just the traffic, Google’s organic search results are no longer generating as much traffic as they used to. Ann Smarty, here, shares how you can optimize your content to one of Google’s most recent changes.
A Four-Step Guide on Keyword Mapping to Improve Your SEO and Content Strategy
All of the most effective search campaigns require one essential ingredient: keywords. Andrea Lehr states that keyword mapping can help you identify opportunities to expand your subdirectories. For all those who are unfamiliar with this strategy, this article is for you! Have a look.
4 PPC Tips that Can Lift Your SEO
Should you invest in PPC or SEO? This question, till date, remains the most talked upon topic between all digital marketers. If you too have the same dilemma, read this article where Neil Patel tells 4 PPC tips that can lift your SEO to new heights and how investments in both of them can pay off.
Social Media:
5 Ways To Future Proof Your Social Media Marketing Strategy
Ivan Ivanov states that our modern culture and lifestyle have changed unimaginably. Computers and laptops have already been replaced by smartphones as the prime device to access the internet and everything seems to revolve around social media platforms. He shares some great tips to future proof your social media strategy.
Get Over Your Creativity Block With These 20 Social Media Content Ideas
If you are still pondering on the questions like “What content should I share on our social media profiles?” or “How can I share a blog post on Facebook in a new and creative way?”, it’s time you read this article written by Alfred Lua where he shares 20 creative ways for sharing content on social media.
Email Marketing
3 Reasons Email Can Make You Amazing at Content Distribution
Marketers use an average of six different channels to distribute content, and when you look at what those tactics are, you notice most of them are social media-related. But you might be overlooking the most important one, email. John Hall, states that email marketing converts three time better than social media and shares why you need them more than ever.
5 Essentials to Writing Cold Emails That Convert Prospective Clients
Ryan Robinson, in this article, states that there’s both an art and science to writing cold emails that convert into new clients for your business. He shares five most essential components of writing cold emails that generate new business, time and time again.
Link Building
An A-Z Strategy for Finding Relevant Guest Blogging Opportunities for Link Building
Google processes roughly 3.5 billion different searches per day and which is why investing in SEO suddenly starts to make a whole new sense. So your ultimate aim is to appear in front of the desired customer’s eye at the right time. Only SEO can help you do that and for that backlinks are very much important as they have a huge impact on how Google sees and grades a website.
