Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
3 Aha Moments to Improve Your Content Marketing in 2018
The new year has arrived and that means it is time to begin your content marketing efforts for 2018. Michele Linn has shared top lightbulb ideas of 2017 that will help you evolve your content marketing programs in 2018. Read on.
24 Content Marketing Predictions for 2018
Recent studies show that “More than 60% of B2B marketers reported that their content marketing strategies are more effective than one year before”. This useful article by Contently shares 24 content marketing predictions that are expected to make a big impact in 2018.
SEO:
How to Rank in 2018: The SEO Checklist – Whiteboard Friday
As we step into the new year, SEO is becoming increasingly important as more businesses are aware they need it to get found online. Rand Fishkin has set up the essential checklist to address SEO in 2018. Read on.
SEO Tips for How to Build an Optimized Landing Page
Samo Sharfaldin writes “Landing Page is already a daily occurrence on the search results and should not be confused with the Squeeze page”. She has shared SEO tips and procedures for an optimized landing page. Read to know more.
Definitive SEO Trends to Watch Out For in 2018
SEO is one aspect of digital technology that’s constantly changing. There are a number of SEO trends to expect in 2018. Navneet Kaushal has shared SEO trends that will help you set your priorities right for 2018. This one is a must read.
Social Media:
The Basic Social Media Mistakes Companies Still Make
Whether a brand is posting self- promotional content or ignoring their target audience, any of the social media mishaps could cost you in terms of brand image and customer base. Keith A. Quesenberry has shared common mistakes that marketers make with social media and how to avoid them.
New Year, New Strategy: How To Audit Your Social Media Marketing Campaign
As we head into 2018, it’s time to audit your social media marketing campaign. Jayson DeMers has shared a complete guide on how to audit your social media marketing campaign. This one is a must read.
Email Marketing:
9 Questions to Ask Before Sending That Marketing Emails
No matter what kind of email you are sending, you want to make sure it does not get flagged for spam and actually gets the reader to click through to your site. In this useful article, Jessica Stillman has complied nine questions to ask yourself before sending marketing email.
How To Use Facebook Messenger Bots To Grow Your Email List
Steve Mayall writes “ Facebook bots don’t have to be complicated, you could set up your first bot in minutes to start increasing subscribers and building your audience. He has shared three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list.
Link Building:
8 Ways Local Businesses Can Get Started with Link Building
If you’re new to link building and want to develop a more in-depth understanding, check out this informative article by Duct Tape Marketing on link building. In this article, you will get to know eight ways to start your local business with link building.
