Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
4 Steps to Developing a B2B Content Marketing Strategy
Chris Christoff writes about four steps to develop content strategy that fits a B2B brand or company. Content makes your site more visible to potential customers and generate more traffic to your website. But random posting on blogs or sharing a video on YouTube is not the way to success.
50 Things We’ve Learned About Content Marketing
Jimmy Dally talks about fifty of the most important things learned about content market over the years. These insights are informed by data and experience. These ideas propel the best blogs on internet and these can help yours too.
SEO:
Local SEO Tips Your Competitors are Neglecting #semrushchat
Becky Shindall writes, “Internet marketing has changed the world, letting us connect with clients not only in other countries but even on different continents. Our reach can extend further than ever, but that has ironically made it more difficult for small local businesses to connect with their target audience.”
The Undeniable Impact of Voice Search on the Future of SEO
This article by Markerle Davis addresses the current adoption and growth of voice search, and how it is going to affect SEO. The problems we face and opportunities we have with voice search and how to adapt your business to voice search.
Migrating From HTTP to HTTPS – A Complete Guide
Starting July 2018 Chrome will start marking HTTP sites as “not secure”. This will not work in favor of 50% of websites that have not made the switch to HTTPS. If you are yet to make the switch to HTTPS from HTTP, Navneet Kaushal shares a comprehensive guide to help you.
Social Media:
18 Instagram Apps to Make Your Posts Stand Out
Instagram has 500 million daily users and you can’t rely on just twenty four standard filters within the app anymore. Caroline Forsey writes, “To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps.”She shares the list of 18 apps and tools for your insta journey.
Five Reasons B2B Companies Should Not Ignore Social Media
”Using a well-thought-out strategy, setting specific key performance indicators (KPIs) from the beginning and being consistent with your content will yield a great return on investment (ROI) and get you into that party.”Carlos Machicao shares five reasons to build a winning B2B social media strategy.
Email Marketing:
How to Make Sure Your Company’s Emails Stay Out of the Spam Folder
Email is a core channel for almost anyone selling anything online. Colin Darretta writes, “All the benefits of communicating with your audience via email go out the window, however, if a damaged deliverability stops your campaigns from ending up in the inbox.”He shares essential in keeping your deliverability and you strategy, healthy.
No Joke: 8 Email Marketing Ideas for April Fool’s Day
April Fool’s Day offers liberating opportunities to creative email marketing with out constraints of color schemes, haunting themes or sentiments. Kristen Dunleavy shares seven ideas for taking advantage of this opportunity.
Link Building:
How to Build Links Like a Business Networker
Blake Akers writes, marketers are taking outreach to the next level with some real crazy stunts. Quality results in fact and relevancy matters a lot to link building. He has found ways to connect local websites up in an old-school way.
