Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
7 Creative Content Ideas You’ll Want to Steal for Your E-commerce Website
An ideal content marketing strategy is vital to distribute relevant information, educate customers and deepen the relationship with targeted audience. In light of this view, Greg Wise lists 7 creative content ideas that you can use to engage interaction and attract more shoppers to your website.
Why Written Content Is More Important Than Ever In 2018
Video content in recent times has attained significant popularity, but written content is still preferred by many people. Michael Brenner highlights how written content is going to be an essential part of content marketing mix in 2018 and beyond.
SEO
4 Keyword Search Strategies to Grow Your Business
You won’t be in business for long if no one can find your company. Since comprehensive keyword research is the backbone to securing higher rank on SERP, Chris Porteous suggests 04 Keyword research strategies that you can implement in your SEO campaign to grow your business.
How to Create an SEO Strategy for 2018 [Template Included]
Search Engine Optimization has evolved greatly in recent and it is not primarily about Keywords anymore. Drew Fortin suggests some important measures that you can take to make sure all of your SEO bases are covered in 2018
10 Pro Tricks to Master Local Search Marketing
An ideal local marketing strategy should not be just restricted to choosing a few general keywords and setting up Facebook and Instagram pages. For creating a perfect local marketing strategy , Annie Pilon shares a list of 10 tricks that you can implement in your campaign to step up your local marketing efforts.
Social Media Marketing
8 of the Best Social Media Analytics Tools of 2018
Dominique Jackson through this informative article informs about eight social media Analytics tools that are essential to performance of a specific campaign, Instagram and Snapchat stories or for having an overview of all profiles.
Why Brands Should Care About Emotion on Social Media
Jared Fieldsman and Frank Kavilanz write about how content that motivates people to love, share and comment is now more valued. And why brands should care about emotion on social media to connect with their fans on a deep and at emotional level.
Email Marketing
7 Tips for Creating More Engaging Newsletters
Newsletters are an ideal way to engage with customers and keep them informed regularly about your business. Sandra Chung shares 07 tips for marketers for creating effective and engaging newsletters that can guarantee constant traffic to the website.
5 Ways to Upgrade Your Email Signature to Increase Sales
With the article, Hana LaRock highlights the importance of a good email signature and how it can make a difference to your sales. She further suggests 5 effective ways to Upgrade email signature to Increase Sales
Link Building
Image Link Building 101: How to Gain Authority with Visuals
Tina Courtney outlines how online businesses do not consider images as an effective way to building authority. Further she explains how visual content can be utilized effectively to gain authority and enhance site ranking on SERP.