Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
24 Big Mistakes You Should Avoid in Content Marketing
It is no big secret that content marketing is a very powerful tool for increasing brand awareness, engagement and generating good quality leads. If you are struggling with getting a grip of your content marketing initiatives, read this article by Ann Gynn and get familiar with 24 mistakes which can damage your online reputation.
How Brands Can Leverage B2B Social Media for Content Marketing Success
Dive deep into this insightful article by Rose de Fremery and gear up with the effective ways to create brand awareness and establishing thought leadership in B2B markets. In her article, she discussed how content marketing offers valuable opportunities for businesses in connecting and engaging with their buyers.
SEO
How to Find Your True Local Competitors
There is an old saying: “Keep your friends close and your enemies closer.” Thus, it is important to find out who are your clients’ true competitors. Read this blog post by Miriam Ellis and get a thorough knowledge of how to audit a client’s competitive landscape.
How to Optimize Page Titles to Strengthen Your Website’s SEO
Understanding how to optimize titles for SEO is a critical skill, as it is used to let both search engines and people know what the page’s content is all about. In his recent article, Mike Canarelli discussed how to optimize page titles in order to strengthen your website’s SEO.
Why You Shouldn’t Try to Rank #1 on Google
Even though SEO has been the big buzzword in marketing, in his recent blog post, Neil Patel discussed why it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms. Read this blog post for some useful insights.
Social Media Marketing
How to Generate Leads Using Gated Content & Social Media
While social media is a great place for customers to look for different brands, it is equally great for businesses to communicate with their customers. Read this informative article by Zena Ryder and buckle up with the most effective lead-generating tool for your business.
5 essential strategies to beef up your social media presence
Who does not want to grow their customer base and sales? Truth be told, having a dynamic social media presence is important in generating leads and customer database. Read this insightful blog post shared by Peter Jobes, and learn how to polish up your social media presence with these 5 essential strategies.
Email Marketing
Don’t Buy Into the Email Marketing Hype
Even though there has been a rise in the digital marketing channels, email marketing still remains one of the most amazing tools that increases the excitement around an upcoming product promotion. Read this informative blog post by Chris Garrett and learn why you should not buy into email marketing hype.
The science of email marketing: How psychology can help email open rates
In many instances, our brains are prone to react to psychological triggers in a similar manner. Emily Alford, in her recent article, shared 4 common psychology tips that advertisers can tap into for more engaging email marketing. Have a close look for better understanding.
Link Building
Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan
There’s a lot to remember when it comes to the wide world of link building. Read this insightful blog post by Julia Tiedt, in which she shared the basic link building strategies for SEO plan, and buckle up with a great way to start growing your website traffic and increase your rank and reputation.
