Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
Businesses Discover the Importance of Merging Analytics and Content Marketing
With the rise of data-driven marketing, content has become a keystone for effective and powerful campaigns. With both together, you get one of the most formidable strategies ever created in digital marketing – that helps make brands kings. You can easily track your marketing goals with analytics tools, such as Google Analytics, Semrush, Moz, and Kissmetrics. Read what Kayla Matthews has said in her post to learn more about this topic.
7 content marketing mistakes you’re probably making [+fixes]
The mistake many companies make is hiring an agency or freelance writer to create content. Instead, you need someone on the inside who knows your culture and values overseeing it. Content needs authenticity to feel like they’re part of a community when reading articles about their interests. Read this wonderful post by Paul D. Grant, and make sure you don’t make the same mistakes.
SEO
SEO for B2B: How to Leverage Lead Generation
Lead generation is the engine of growth for any business. It’s important to work with a B2B lead generation agency to grow your customer base and drive profitable revenue. Every industry requires different kinds of leads, so it’s crucial that you choose an agency that has experience working within yours and those complementary industries. Read this wonderful post published by Angela Scott-Briggs to learn more about how to leverage lead generation.
The Value of Video: How Video Content Became a Key SEO Strategy For Businesses
Video SEO is a tried-and-true method of optimizing your website for search engines. According to market research, 96% of consumers have watched an explainer video specifically because they want more information about the product or service in question. Adopting video content will not only benefit your website but will also increase your entire digital marketing presence. If video SEO sounds interesting to you, read this great post by Mark Quadros.
YouTube SEO: How to use Analytics for your Video Strategy
If you want your videos to rank on YouTube and Google, there are three key steps. The first step knows what’s working. Second, discover the places where opportunities exist for improvement; thirdly, track how well you do over time with this search performance strategy. In this post by Phil Nottingham, we’ll take a look at analytics data that can inform us about a good SEO campaign in YouTube marketing techniques, so keep reading.
Social media marketing
Social Media Marketing Spend: How To Bring Down Wastage
Use social media strategically to build a loyal following and position your brand as an authority. Make sure you avoid the common mistakes that many businesses make on social media. Focus on targeting users in your sales funnel for better results, saving time & money along the way. Read this content and let us know what you think it adds to your knowledge.
6 Tips to Get Your Product Noticed on Social Media
Social media marketing is a great way to engage with your audience, but you have to be sure that the content and materials they are seeing reflect their interests. Make sure it appeals to them by regularly trying out new posts on social media and measuring how well they attract responses from followers. Read this post by Adam to know more tips that will help you get your product noticed on Social media.
Email Marketing
5 Email Marketing Campaigns That Increase Customer Retention
A thank you message is a great way to show that your customers’ patronage isn’t taken for granted, and this post talks about why it’s important not only after the first purchase but also at regular intervals. Re-engagement emails are one of those tools which help keep previous viewers interested in products they viewed before. In this post, five email marketing campaigns are mentioned by Jenna Bunnell that can help to increase customer retention.
4 Notes When Using Email Marketing That You Cannot Miss
You’re undoubtedly well aware of the power of email marketing. However, to get the most out of this tool, you must keep a few things in mind. When it comes to email marketing, four things should not be overlooked: domain reliability, mailing list, mailing address, and email quality. Another thing to keep in mind when using email marketing is that the time of day you send the email is crucial. Read what Mei Liz has to say about this useful topic.
Link Building
These Four Link Building Strategies Can Backfire Badly (Do this Instead)
Exchanging links to upgrade a website’s ranking is known as reciprocal linking and has been around since the early days of SEO. In this exchange, each page essentially exploits the other, with no benefit for either side. This tactic could backfire if Google detects that one site is just using another in order to boost its own standing on its search engine results pages (SERPs). Another strategy that Google actively discourages because it’s seen as manipulative or spammy behavior is buying links from sites you don’t control. Read this Evelyn Johnson piece to learn about the four-link building strategies that can backfire badly and how to fix them.
