Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
5 Key Guidelines For Interactive Content Marketing
Interactive content marketing is a new way to engage with customers and build your brand. Businesses can use interactive content marketing to build trust with their customers. By having a question and answer session, businesses can respond in an informative way that’s useful for those posting queries on the platform. This post shares some key guidelines for interactive content marketing.
Ridiculously Simple Advice for a Better B2B Content Marketing Strategy
Content marketing isn’t one-size-fits-all, and you must know your audience before getting started. This seems like a no-brainer, but it really comes down to understanding the two types of content: thought leadership and search-driven content. It is important to know why your customer makes purchasing decisions, so you can find the answer for each of their needs. Read this post by Ali Schwanke that discusses some great B2B content marketing strategies.
SEO
How to Optimize Your PR Strategy by Using Local SEO
You may have heard that local SEO is difficult and time-consuming. It doesn’t have to be. Local SEO is a proven way of optimizing your PR strategy. It can help you reach more potential clients and establish yourself as an expert in the community, which will result in greater visibility overall. This post by Heidi Sullivan talks about how to optimize your PR strategy by using local SEO.
7 Best Practice SEO Essentials for Small Businesses
Successful SEO is the key to success for smaller businesses, as it provides them with an opportunity to stand shoulder-to-shoulder alongside their more established competitors. The cornerstone of every successful strategy lies in a set of simple yet effective best practices that can be applied across industries and markets alike. Read this post by Craig Upton to unfold the seven best practices SEO essential for small businesses.
10 Tips to Maximize Your Local SEO in 2022
As a site owner, one of the best things to increase your ranking in SERPs and attract more visitors is to optimize keywords within headings. This might seem like an easy task at first glance, but hiring a specialist will likely be required for proper implementation, so make sure not to neglect this step. The next most important thing you can do to increase your search engine ranking is to ensure that new content goes live regularly. In this post, you will get to know some tips to maximize your local SEO in 2022.
Social Media Marketing
4 Strategies To Build A Strong Brand On Social Media
Social media platforms have become more and more popular in recent years. There is a wide variety of them, but it can be confusing which one you should focus on for your business or personal brand. Identify which social media platforms will be the right tool to build your brand more. To learn more about the remaining strategies, continue to this post.
16 B2B Social Media Marketing Strategies (that get results)
Social media marketing can be a difficult thing to get right for any business, but if you want your social accounts in the B2B space working their best and getting results, then some tips may help. Experimenting with content can be intimidating, but the best thing you can do for your B2B social media strategy is develop something that works and then replicate it over time. This post by Jacob Stiles discusses 16 different strategies that work.
Email Marketing
How to Create an Email Marketing Strategy Based on Behaviors
Behavioral email marketing is a great way to offer personalized experiences and quick responses. Behavioral strategies allow you to get information on what people just did, then act upon it with an immediate response. The key step in running this type of strategy? Knowing your customers’ behaviors so well, you can trigger their desires using words they’ll love. Read this useful post to learn some steps for creating an email marketing strategy based on behaviors.
Maximize Your Sales with Ecommerce Email Marketing
Marketing through email can be a powerful tool for cultivating leads and building relationships with customers. Many online stores use it as one of their most effective digital marketing strategies to increase sales, generate more traffic, and convert them into buyers. Every organization should seize the chance to develop a strategy rather than simply begin sending out emails. See what Sean Tinney shares in this post.
Link Building
How important are Dofollow Backlinks and Nofollow Backlinks in SEO?
There are two ways to connect two websites. Dofollow and Nofollow links are two methods for identifying links and instructing Google to connect two different websites. A dofollow link is one that conveys the authority of the origin site to the destination site, which aids in SEO. A nofollow link, on the other hand, does not confer authority on the website to which it is linked. Read this post by Sudo Tech to see the importance of Dofollow and Nofollow links.
