Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]
There are more than 6,000 languages spoken in the world today, according to estimates. Furthermore, most of us have never heard of hundreds of distinct cultures and societies. However, one thing has brought people from all corners of the globe together for thousands of years. Stories!
In B2B sales, the importance of delivering a captivating story is just as strong. A B2B company that does not use storytelling in their sales pitches may not make any sales at all. This post written by Robert Rose will help you by breaking down everything you need to know about telling a storey to drive sales growth in this guide on B2B sales storytelling.
How to target millennials through content marketing
Gone are the days when your content was effective just if it included useful information. Millennials and baby boomers nowadays are looking for much more than just the facts. The majority of them are in their prime spending years, and you can’t afford to miss out on their purchasing power. Because of their extensive online presence, they can smear your online reputation. But how can you attract their attention? Given the ever-increasing content volume and shrinking attention span, only one thing can make you the winner of this struggle. A surefire content approach that’s tailored to millennials. So, let’s have a look at this article by Monica Lee to know more about targeting millennials through content marketing.
SEO
The way firms gather competitor data has changed because of technological advancements. Previously, data extraction had to be done manually, but now you may utilise automated technologies to retrieve the information you need. Data extraction has now become an essential component of business growth. A brand can use web scraping to see where they stand in relation to their competition. Web scraping technologies have also made data on top brands’ prices, products, and statistics available. With competition data being so important in determining where you appear on search engines, this post will examine the importance of web scraping in the SEO sector. So, let’s have a look at this post written by Andrea Volpini and have a look at web scraping for SEO.
The success of SaaS companies depends on having a solid SEO strategy that drives market authority, brand visibility, and organic web traffic. What is the secret to conducting SEO correctly? Why is SEO for a SaaS company different from SEO for a variety of other businesses? Here is a post by Ritu Sharma to help you remember all of the SaaS SEO basics.
Commercial vs Functional vs Emotional: A Case Study on Page Title SEO Testing
Tyres are the most important part of your vehicle. We all used to go to the shop and beg for the cheapest tyres they had, but our father would always tell us, “That rubber is the only thing between you and the road.” He was correct, and we are now purchasing those tyres in order to arrive at the destination in a more secure manner.
Search marketers and SEOs are prone to falling into a similar pitfall. Even if, like our tyres and the road, the text is the only thing between our business and our customers, we often underestimate its potency in our fast-paced daily lives. If you don’t invest in it, much like those tyres, you’ll be sorry. So, let us have a look at this post on page title SEO testing by Martin Meany.
Social Media
5 Ways to Organise your Social Media Marketing Strategy
Do you wish to enhance your social media marketing strategy for 2022? Good! Now is the ideal opportunity to take action. A succinct approach offers you the concentration you need to say “no” to attempts that don’t fulfil your goals in a landscape with more competitors, content, and networks than ever before. That’s why David Jones has compiled a step-by-step guide on establishing a social media marketing strategy from the ground up.
The Ultimate Guide to Social Media Marketing
Are you wanting to step up your social media marketing game? If that’s the case, you’ve come to just the right place. This post created by Aytaj Abbasova will help you go over everything about social media marketing. We’ll go through things like how to build a social media plan, how to create interesting content, and how to track your progress. By the end of this post, you will have all of the information you need to launch a successful social media marketing campaign!
Email Marketing
5 Tips for Using Email Marketing to Turn Leads Into Listings
When leads are cultivated over time, they eventually become customers. Because most leads do not enter the funnel ready to make a decision, it is your role as a real estate agent to help them get there. When used to engage and nurture leads, real estate email marketing can be a powerful tool for converting leads into customers and transactions. Don’t know what that means? Here are five tips By the Experts at McKissock Learning for using email marketing to turn into listings.
Email marketing may appear intimidating at first, but it isn’t quite as difficult as it appears.
In this post, Lori Ballen will take us through the fundamentals of email marketing and how to get started. We’ll also go over some fundamental email marketing tips.
Link Building
How to Build Links with Infographics for SEO in 2022?
Every year, we hear that “infographics are dead” and that marketers should focus their efforts on link building, marketing, and visual content. Despite this, infographics consistently outperform other types of digital content and help boost SEO year after year. This is due to the fact that developing infographic links takes effort and needs outreach, which many marketers just do not want to perform. Building links and enhancing your website’s SEO takes time, patience, and a lot of adaptation as Google and other search engines improve their algorithms. Using infographics to build links, on the other hand, is a tried and effective method. So, without wasting any more time, let’s get to this post and have a look at what Rochelle Williams has to say about it.
