Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
AI in Content Creation: How Creators and Marketers are Using It [Data]
Artificial Intelligence (AI) is undeniably becoming an increasingly essential tool for creators and marketers alike. From content generation to data analysis, AI can help streamline content creation while augmenting output quality. Erica Santiago’s post highlights how creators and marketers across diverse industries use AI. The post illuminates that AI can help companies in many ways – from creating bespoke marketing messages and generating unique content designs to identifying and analyzing user behavior.
Where Should Your Customer Journey Start? [New Demand Generation Research]
In today’s fast-paced digital world, businesses must grab their customers’ attention right from the start of their journey. According to the new demand generation research by Robert Rose, the question of “Where should your customer journey start?” is more critical than ever. Robert suggests that instead of starting with the products or services, businesses should focus on the customer’s needs and desires. By doing so, companies can create a more meaningful and personalized customer experience. So, if you are a small business owner or a marketing professional, take note of the valuable insights shared by Robert Rose and start rethinking your customer journey strategy today.
SEO
How SEO Is Resuscitating Public Relations – Digitally
In today’s digital age, sending a press release and hoping for the best is not enough. Instead, businesses must utilize search engine optimization (SEO) techniques to ensure their message reaches the right audience. By strategically using keywords and other SEO tactics, companies can increase their search engine rankings and generate more buzz around their brand. This is where SEO is resurrecting the world of public relations, as Sam Allcock highlights in his insightful post.
4 Simple Steps to Boost Your SaaS Company’s SEO
For any SaaS company looking to increase visibility and drive traffic to its website, search engine optimization (SEO) is a must-have strategy. Four simple steps can help your SaaS company boost its SEO and get seen by more potential customers. According to InsightsSuccess, these four steps include conducting thorough keyword research, optimizing on-page content and meta tags, building quality backlinks, and continuously monitoring and adjusting your SEO strategy.
6 Steps To Take When Implementing A Multilingual SEO Strategy
The world of SEO is constantly evolving, and one of the most recent developments in this field is the importance of multilingual SEO. With more and more businesses expanding to serve a global audience, implementing a multilingual SEO strategy has become an important part of any digital marketing plan. But where do you start? David Novak’s post outlines six critical steps to implement a multilingual SEO strategy.
Social Media
The Fastest Growing Social Media Platforms of 2023 [New Data]
Social media constantly evolves, and keeping up with the latest trends can be difficult. Fortunately, Maxwell Iskiev has compiled some new data on the fastest-growing platforms of 2023. His post shows that Instagram and TikTok are still growing, but some newer platforms, like Vero and Lasso, are also making strides. As more businesses and individuals turn to social media to connect with others and promote their brands, it’s important to stay up-to-date on which platforms are gaining popularity.
How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide
LinkedIn is no longer just a platform for job seekers and recruiters; it has become an essential influencer marketing tool. By sharing valuable content, connecting with influential figures, and creating a strong personal brand, businesses can establish themselves as thought leaders in their respective industries. In this comprehensive guide by Mike Allton, he showcases how companies can use LinkedIn to reach and engage with their target audience effectively.
Email Marketing
What NOT to do in Email Marketing
Email marketing can be a powerful technique for businesses to reach their target audience, but it’s important to use it wisely. In a recent post by Amy Chan, she highlights some of the biggest no-nos of email marketing. From spamming your subscribers with too many emails to using vague subject lines, these mistakes can quickly turn off your audience and harm your brand. Chan also reminds us to avoid using automated and generic messages and personalize our emails to make our subscribers feel valued.
How your Business can Leverage Email Marketing for Closer Customer Relationships?
Email marketing is a powerful tool for building closer customer relationships, and it’s not just for big corporations. With the right strategies, any business can leverage email marketing to stand out from the competition and engage with customers in a more personalized way. According to a recent post by Insider Studios, email marketing can help businesses reach customers directly, provide targeted messaging, and build trust through consistent communication.
Link Building
Exploring Different SEO Link-Building Methods
Link building is crucial to any website’s search engine optimization (SEO) strategy. However, not all link-building methods are created equal. In her post, Angela Scott-Briggs explores various techniques website owners can use to boost search engine rankings. From guest blogging to broken link building, she highlights each approach’s pros and cons, helping readers decide which methods will be most effective for their needs.
