Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Set Content Marketing Goals That Matter to the Business
This post by Ann Gynn emphasizes the importance of aligning content marketing efforts with broader business objectives. It explains how setting clear, measurable goals—like generating demand, supporting sales, or building loyalty—ensures content delivers real value to the company rather than just chasing vanity metrics. The piece also encourages marketers to prioritise strategic thinking over tactical execution.
Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
In his post, A. Lee Judge dives into how AI-driven search is reshaping the value of video content. As search engines become smarter at analysing and surfacing video, creating high-quality, relevant video is no longer optional—it’s a powerful way to improve visibility, connect with audiences, and stay competitive in digital marketing.
SEO
3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday
In this post, Kristina Azarenko discusses strategies for identifying and fixing prevalent technical SEO problems. The piece emphasizes the importance of regular site audits, addressing issues like crawl errors, duplicate content, and site speed to enhance search engine visibility and user experience. By proactively managing these technical aspects, businesses can improve their website’s performance and rankings.
What Is Schema Markup? & How to Add It to Your Site
Schema markup is a way to add structured data to your website, helping search engines interpret your content more accurately. Connor Lahey explains how using schema can enhance your search listings with rich results, improving visibility and click-through rates. The post also outlines methods for implementation, whether manually or with the help of tools.
Education SEO for Higher Education, EdTech and K-12 Schools
Educational SEO focuses on improving visibility, building trust, and attracting the right audience through strategic search practices. Techniques like keyword research, content optimisation, and backlink building are essential — Bill Widmer emphasises these throughout the post. He also highlights the importance of user experience and technical SEO in standing out within a competitive education space.
Social Media Marketing
Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads
Instagram ads can be a powerful tool for brands looking to boost visibility, engagement, and conversions. The post walks through ad formats, targeting options, and best practices — Ash Read explains how to craft effective campaigns that align with business goals. It also offers tips on budgeting, creative strategy, and tracking performance to maximise return on investment.
How often should a business post on social media? [2025 data]
Knowing how often to post on social media can make a big difference in engagement and reach. This post breaks down ideal posting frequencies for platforms like Instagram, Facebook, LinkedIn, and X — with Hannah Macready offering data-backed insights and practical tips. It also emphasises the importance of consistency, audience behaviour, and content quality over simply sticking to rigid schedules.
Email Marketing
Effective onboarding emails: Best practices, tips, and examples
Creating a strong onboarding email sequence is key to guiding new users and boosting engagement from the start. This post shares best practices, real examples, and actionable tips — Olena Spenei outlines how to craft emails that are clear, helpful, and aligned with your brand voice. It also covers timing, tone, and automation to make the onboarding journey smooth and effective.
50 Earth Day Subject Lines & Examples For Eco-Minded Businesses
Crafting the right subject line for Earth Day emails can boost open rates and show your brand’s eco-conscious side. This post by Brevo shares creative and engaging subject line ideas – mixing wordplay, urgency, and purpose-driven messaging to help campaigns stand out. It also offers guidance on aligning tone with your audience and brand values for maximum impact.
Link Building
Mastering Organic Link Building: Essential Strategies And Techniques
Link building remains a cornerstone of effective SEO, helping websites gain authority and improve rankings. This post dives into strategies like guest posting, broken link building, and content outreach — Navneet Kaushal explains how to approach each method with a focus on quality and relevance. It also stresses the importance of ethical practices and long-term consistency in building a strong backlink profile.
