Adtech Delhi 2013 was a blast. Advertisers, marketers, CMO’s and agencies shared some very useful insights on how to increase brand promotion and manage advertising tasks. The entire day was abuzz and it was very interesting to see hundred of professionals gathered at a single place to increase their understanding of the advertising world in today’s digitally advanced world.
Brad Berens, Ph.D., Global Chief Content Officer – Digital Marketing Sector, dmg :: events was up first to introduce the keynote speakers.
Opening Keynote Presentation being delivered by Wendy Clark from Coca-Cola Company. The perfect brand ambassador for Coca-Cola Company with can of Coca-cola in one hand and a sequined imprint of coca cola bottle on her t-shirt gave interesting insights on how the brand has developed new strategies to increase sales and capture the worldwide market.
The intrigued audience listened carefully as Wendy delivered her Keynote address.
A conference on digital world is incomplete without the mention of Mark Zuckerberg
India is rated on top by Coca Cola company for existing and potential consumers.
Three keywords of Coco-Cola’s brand strategy Stories-Spread-Value
Katharyn White, Vice President Marketing, IBM Global Business Services delivers the second keynote presentation on the future practice Of marketing: shaping our belief.
Katharyn M White emphasized on understanding each customer as an INDIVIDUAL
A presentation slide from Wendy’s keynote.
The culture and brand should be one.
Panel Session: Brand Storytelling Gets Tech-ified
The rise of social media and digital channels is a powerful way of engaging the audience, however establishing a brand requires much more than advertising. For Brand to market itself effectively, it needs to connect deeply and tell a story that captures the attention of its audience and become emotionally invested in. Technology is an enabler, that’s helping brands create emotionally connected brand stories that can be shared in a more fluid way.
- Anjali Hegde, CEO, Reprise Media India Pvt Ltd
- Rajdeep Endow, MD, Sapient India and Global Delivery Lead, SapientNitro
- Deepali Naair, Country Head – Brand, Customer Service & Corporate Communications, L&T General Insurance Company Limited
- Sanjay Tripathy, Executive Vice President, Marketing, Product and Direct Sales Channels, HDFC Life
- Nikhil Rungta, Country Marketing Head, Google India
Panel Session: Integrated Marketing: How To Plan, Create And Execute?
MODERATOR: Ashish Kashyap, Founder & CEO, ibiboGroup
PANELISTS:
- Shivanandan Pare, Head – e-commerce, Madura fashion and Lifestyle, Aditya Birla Nuvo Ltd
- Chandrakanth B.N., Co-Founder and Managing Director, Theorem India Pvt Ltd.
- Nitin Mathur, Senior Director & Head of Marketing, India & South-east Asia, Yahoo!
- Gaurav Seth, Senior Vice President, Marketing, Sony MAX
- Ajay Kaul, Executive Director, Global Brand Communications Worldwide Marketing, Lenovo
Presentation Session: Data Driven
Rajesh Chakrabarti, Chief Marketing Officer & Chief Innovation Officer, Reliance Commercial Finance & Reliance Home Finance. Talking about Reliance finance he says, a loan is not an impulse buy, it cannot be sold online.
K Ramakrishnan, President – Marketing, Cafe Coffee Day shares his insight on how they came up with the ‘Sit Down’ strategy.
Manisha Lath Gupta, Chief Marketing Officer, Axis Bank
Rammohan Sundaram, Event Chairman, ad:tech New Delhi 2013 asking the first question from the Marketing Masters at the start of every question and answer session.
Group picture of all the Master Marketers
Evening Keynote:
Keynote Presentation: Reinventing The Way Brands Are Built by Ruth Stubbs, iProspect & Digital Media Asia Pacific
We live in a world where everything is converging. Digital technology is creating more media, more devices on which to consume that media and greater interconnection between those devices, bringing convergence between technology, consumers and content…with more and more business being done online.
Food, fun and networking:
Delicious dessert served during lunch hour!
Beer Garden: The open terrace for delegates to unwind between sessions.
A jam packed lunch area with head-honchos, geeks and marketers
Delegates taking a break in the evening at the Beer Garden
Free donuts!
Chat sessions in free time!
The stalls at Expo
Innovation zone
Innovation Zone again
More stalls at the Expo
Adtech stall at the Expo
The affinity bar
More stalls, they look empty now, but were jam packed by noon.
