Google AdWords has rolled out product status reporting and absolute top impression share to help advertisers see how often their shopping ads are shown in top position. These two features will hep identify product data gaps and measure competitiveness in Shopping campaigns.
Google says the left-most ad on mobile shopping results get 3 times more engagement, impressions in left most position are called “absolute top” impressions. Using absolute top impression share will show the percentage of time your product is showing in this position.
“Absolute top impression share is the number of “absolute top” impressions you received in Shopping results over the total times you could’ve been in the top impression.”
Advertisers may add product status reporting to reporting charts in the “product” and “product groups” page to see how many of their products are ready to serve. If your Shopping campaign includes products not eligible to serve, that means disapprovals could be affecting the number of shopping results you show up on.
There is another diagnostic report in the products page that helps advertisers identify aggregate product status, like products which are disapproved or ready to serve. “Add performance columns like Clicks and Conversions to the report to prioritize where product updates can make the biggest impact to lost traffic. Click on each product status to see more details on how to fix the issues immediately. Alternatively, you can also view a full list of affected products directly in AdWords from the report.”
