Author

Navneet Kaushal

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Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.

Anchor text is crucial in web content, forming connections between pages, whether internal or external. Despite its apparent simplicity, anchor text exerts considerable influence over search engine algorithms and ranking…