As Bing Ads provides the advertisers with one single platform to place ads on two search engine results pages (SERP) i.e. Bing and Yahoo, with a focus on personalization and AI it has empowered marketers to identify and reach customers.

In a recent blog post Rik van der Kooi, corporate VP for Microsoft Advertising, announced that they are changing the name from Bing Ads to Microsoft Advertising.

He stated, “It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search.”

It is no secret that Google My Business is an extremely powerful tool which helps business attract new customers and share information about what makes them special.

Today, millions of businesses are using Google My Business to connect directly with their customers.

By listing themselves on Google My Business, they not only appear right when people search for products or services they offer, but also allow interested customers to learn more or get in touch with them.

To help us improve our site’s search performance, Google had introduced the performance report, which enabled us to monitor our site’s performance in Google search results. With the important metrics provided by Google, it became easy to understand how often your site comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.

Google now announced that those who have an Android app associated with their website can now get data about the app’s performance in Google Search Console.

Do you have a single page accessed by multiple URLs? In such a case, Google tries to determine the best URL for your content.

Thus, if you have a web page that can be reached by using more than one URL, you can use the Google-selected canonical URL to display in search and to use in other ways.