Automotive brands are using Google+ in a big way to increase sales and brand promotion. Automotive has been the first industry to explore the saleability of their product through Google+. In a recent blogpost on Google AdWords blog* Gretchen Howard, the Director of Global Social Solutions at Google, informs “Our research has shown that the path to buying a car is becoming more and more social, with consumers relying on information and advice from their social connections and brands to inform their purchase. Millions of consumers are already engaging with the top global auto companies on Google+, and brands are using this opportunity to connect and engage with customers in unique ways, from connecting with auto enthusiasts through G+ Communities to launching new car models via Hangouts.”
Google released an interesting info-graphic which shows how discussions and engagement with interested automotive buyers converts into sales for brands. Automotive brands can gain as much as 91% increase in conversation rates for non-brand words while running social annotations on search ads.
Here is the infographic
Also checkout the Google+ pages of top automotive brands like Ford. With more than million followers on Google+, these companies are doing a very good job in utilizing social media to its full potential.
