Search engine conferences, covering SES, PubCon and more.
Day 2 – Artificial Intelligence Ain’t Art
Speakers:
1. Elizabeth Clark (@dreamagility)
2. Annie Cushing (@AnnieCushing)
3. Merry Morud (@MerryMorud)
Moderator:
1. Michelle Robbins (@MichelleRobbins)
With artificial intelligence, machine learning, data science, business automation, creative scripting, chatbots and other cutting-edge technologies, the role of the modern search marketer changes as rapidly as the advancements in marketing technology happen.
Day 2 – Marketing Partners: Essential Allies or Necessary Frenemies?
Speakers:
1. Julie Collins (@jknob8)
2. Kevin Mullett (@kmullett)
3. Amy Shipman (@amykayaks)
Moderator:
1. Chris Sherman (@CJSherman)
Collins explains that as VP of Integrated Brand Marketing at financial giant Morgan Stanley, her team is less interested in brand building and more interested in lead generation for a network of 15,000 local financial advisors – essentially franchisees – working out of regional Morgan Stanley offices.
Day 1 – Shopping Strategies That Never Go Out of Style
Speakers:
1. Jake Favaro (@3QDigital)
2. Jared DeSisto (@merkleCRM)
3. Cady Condyles (@cadycondyles)
Moderator:
1. Ginny Marvin (@ginnymarvin)
Google Shopping merchants should have largely consistent key performance indicators (KPIs), including cutting CPCs, increasing CVR and increasing average order value (AOV)
Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations
Speaker: Kishore Kanakamedala (@Google)
The director of product management for online-to-offline (o2o) solutions, Kishore Kanakamedala, livestreamed at 8:15 a.m. from SMX East in New York on Tuesday morning by discussing some of the changing trends for retailers and then highlighted some of the new and upcoming tools that will be available for local search marketing.
Kanakamedala said “mobile is now the anchor of the customer journey” and cited Google research showing that mobile ads generate 160% more incremental store visits compared to desktop and tablet.
The much – awaited Search Marketing Expo – SMX East 2017 is just round the corner. There is much hype created around it, and the attendees will get to know in just under a month that it was all worth it. The organizers are getting loads of new content comprising of the latest techniques, tends, and tactics in the search engine marketing world.
All the SEM and SEO obsessed people out there would be glad to know that the much awaited event of the year, SMX East 2017, is scheduled to be held from 24-26 October, 2017 in New York City. Each participant is going to come back from the event with pocket full of SEO, SEM, & Social Media Marketing tricks & tactics.
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