Google announced on Wednesday morning that it is doing away with the method of URL submission to its search index. The “addurl” page, listed in this help document redirects to Google Search Console login page. Webmasters from Google stated that they had to drop public submission feature. The company, however, didn’t say that it was essential to remove it. It might be related to abuse or spam issue.
The People Also Ask feature on Google which started showing in 2015 has witnessed a phenomenal increase in time it is displayed in Google search results. The surge is reported to be around 35%, accounting for almost half of all queries. Dr Pete Meyers from Moz who first posted about it on Twitter said that there was a 34% increase and Google now displays this feature in 43% of all SERPs in Mozcast 10K data set.
Google has announced a new markup targeting eligible publishers who want to have their content within Google Assistant. The new markup, called speakable allows publishers to mark up those parts of an article which are important to be read aloud by Google Assistant and devices such as Google Home. The features of the markup are available for English language users who are based in the US. Google stated that it will launch capability in other languages and nations once a significant publishers implement speakable.
On a daily basis, innumerable people use Google Images to look for visual content on the internet. Be it looking for ideas for your next recipe, or visual instructions on how to fix a leaking tap, using image results can occasionally be helpful than text.
Recently Google launched an agency dashboard meant for Google My Business agencies which manage numerous local businesses. It has a number interesting features. The dashboard allows you to manage listing and also see the invite status. User Groups can help in team management and access control with permission levels available for different types of users. It’s Quicksearch function enables smoother access to locations within your whole account or Location Group. Users can also manage unlimited number of locations from a single account.
An update to Google My Business will now display the exact search queries used to look for a business listing. Search queries display to you queries used to look for your business on Google. The data will appear on the Insights tab, which tracks the most widely used terms and search trends for a specific business. You can find the common terms and search trends related to your business on this tab. Search queries concentrate on the terms used by your customers to search your business on Maps and Local Search.
Mordy Oberstein of RankRanger has shared a report stating that Google mobile search results have witnessed a phenomenal increase in the number of thumbnails. According to the data shared by RankRanger, there was a surge of 183% on July 13, 2018, from 15.7 percent of all first-page mobile search results having image thumbnails to 44.5%. This trend has been prevalent for a few days. Here is a chart which displays the sudden boost in mobile thumbnails:-
Google is launching a new ad product which utilizes machine learning to adjust to the queries of users. Responsive search ads enable advertisers to offer up to 15 headlines and 4 description lines. Following this Google will test various combinations of headlines and descriptions, finding out which ad creative performs the best for various search queries. Google stated that during testing, the use of machine learning for testing multiple ad creative sets can boost clicks by 15 percent.
Google presents a new way of measuring speed of mobile pages. It has launched a new report which grades mobile pages on a 10-point scale. The new mobile speed score is merged within Google Ads(earlier called AdWords). You can find it in the Landing pages. From here, users can promptly view the exact pages which are offering a fast mobile experience and which are the ones which need greater attention.
Google Ads has launched a new type of campaign designed to assist advertisers to manage hotel ads in a better manner. Hotel based campaigns are a continuance of Google’s marketing efforts since 2010 when they listed sponsored hotel prices on Google Maps. Over the years, hotel ads have extended to Google search results. As a result, the ad type has grown to a level where advertisers require a more efficient way of managing them on a different platform from other types of Google ads.