Google’s newest addition to new AdWords experience is integration with Optimize, their visual editor for landing pages. Optimize and AdWords integration has been available since October. However, till now, it wasn’t available as part of new AdWords experience. Optimize offers marketers a easy way for altering and testing landing pages linked to their AdWords ads.
With Optimize marketers can create various versions of the same landing page. These versions are optimized according to what the user has been searching for. Marketers can also utilize Optimize to A/B test various landing pages to find out which one performs better. Integration with AdWords enables users to set particular AdWords metrics as experiment objectives. Google also provides an enterprise version called Optimize 360 which allows marketers to perform multiple landing page tests simultaneously.