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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

Google stated today that the local search on mobile devices is growing faster than mobile search overall.Google has been consistently adding new features to the Knowledge Panel and Google My Business(GMB). Google announced a new GMB API, a new agency dashboard and new agency partner program.

The API will enable agencies to manage additional categories of content like posts for multi-location brands and merchant descriptions and small businesses at scale.

Google developed the agency dashboard in association with a number of its agency partners. The new dashboard enables a single registered account on GMB for managing an unlimited number of locations.

On Monday Google Google announced the roll-out of the “mobile-first” indexing of the web. In 2016, Google first elaborated its plan to change the manner in which its search index functions, explaining how its search algorithms would eventually be shifted for using the mobile version of a website’s content for indexing its pages.

Google will start the second wave of expanding mobile-first indexing to a larger set of websites. Google’s Takeaki Kanaya tweeted that it seems that the notifications are a part of mobile-first indexing. In December 2017, Google stated that it had started to transition a small number of sites to mobile-first indexing. However, it declined to state which properties had made the transition.

Google has launched a broad core algorithm update last week. They confirmed on Twitter that the algorithm update was released on April 16th. Google released a similar algorithm update early last month. After a short period, it was explained that a “broad core” algorithm update is something which occurs regularly several times per year.

Google Confirms Algorithm Release Update on April 16th

Gigolo is opening a kimono to slightly reveal how it manages autocomplete function on its search engine. It offers a peek into within the logic behind predictions, some of the policies that govern when a prediction will be removed and more. In a Google Blog post, search liaison Danny Sullivan also revealed announced that the company will be expanding types of autocomplete predictions they disallow in weeks to come.

The post clarified one of the functions which had landed the Google into a controversy in recent years when the public was outraged by certain predictions and blamed the company for being racist.

Autocomplete has always been the subject of legal disputes with courts in Japan and Germany taking measures on results some regard as unfair. However, Google has maintained that autocomplete results simply reflect the behavior of searchers, though it has to initiate policies and manually manage results after repeated controversies.

Finding the correct job opportunity is a challenge for any professional irrespective of his or her profession. Job postings are spread across newspapers, notice boards, and websites. Therefore it is not always easy to look for openings which perfectly match your needs and skills. Therefore, many people looking for employment often feel that they cannot find the exact job they are looking for.

Some end up applying for roles which are not meant for them.Simultaneously, India’s online job market is growing impressively. By 2020, 63 percent of people are slated to gain access to online job postings.

This has also been reflected in Google Search trends. In the last quarter of 2017, there was a surge of more than 45 percent in job search queries as compared to last year. More than half of job-related queries are originating from mobiles in India. Mobile-based queries have gone up by nearly 90 percent year by year.

The latest version of Google Search Console has added a filter in Performance report for “Search Appearance”. The Search Appearance filter, which is also available in the older version of Search Console’s Search Analytics report enables you to compare or filter Rich results, AMP articles, AMP non-rich results, job details and job details.

If you only want to view the performance of your AMP articles, you can filter the report to show you that detail. Or if you intend to compare your Rich results with the AMP non-rich results to AMP article results, you can also do that. Here is a GIF from Google of this action:-

Google has officially launched the “More Results” search button on mobile. Now it is possible to load additional search results beyond the first set of displayed results. This announcement was made through a tweet from Google’s @SearchLiason account, which confirmed that new “More results” will be replacing the earlier “Next” button which would show a new page for mobile search results.

As Facebook CEO Mark Zuckerberg goes to Washington, D.C to testify before Congress about Cambridge Analytica exploiting the data of users, the site is now simplifying it for users to find out if their details were shared with the analytics firm.

This feature is listed in Facebook’s help center. If you search for “Cambridge” or “Cambridge Analytica” on the help center search bar, it will display a page which reads: “How can I tell if my info was shared with Cambridge Analytica?” In case you are logged into your account on Facebook, the page will automatically tell you whether your data was offered to Cambridge Analytics via “This is your digital life” app.

Google has expanded the capability of more businesses to add their services to their menus.

This comprises not only restaurant owners, which they added a couple of months ago, but also many other service-based businesses ranging from florists to plumbers and health care. In order to access this, you will have to log in to your Google My Business Listing, click on info tab before selecting edit or add services icon. After clicking you can add your services to the pop-up so that it is visible on your profile.

Google has announced on Twitter that website owners can now add a business description on their Google local listings directly inside Google My Business. The business description can be shown either in local knowledge panel in search or in a business’s Google Maps results. Experts had predicted the launch of this feature and now it has been fully rolled out for use by website owners.

In order to add your business description, you will need to log into Google My Business, click on the “Info” button in the menu bar. Then you will come across one new section which has been labeled “Add business description.” You will have to click on the pencil icon which is next to the field and a menu will appear allowing you to enter a short description.