Google has updated their new Image Publishing Guidelines and there is a notable improvement. This new version offers actionable information which could enhance your image rankings, position them to appear in rich results, make them voice assistant friendly and generate more traffic to your website. This updated support page has a lot to offer. The SEO tips for image search are mentioned below:-
Google has updated Google Image Publishing Guidelines document today, adding more information related to page speed, structured data, title management and user experience details. New guidelines have updated content around creating a better user experience with your images, including adding global context, placement optimization, embedding tips and device-friendly sites & good URL structure for your images. Moreover, Google has explained the manner in which image titles work since the change.
Google has come up with a new Google Posts feature which supports the ability to upload videos, photos, and Google Posts. Google Posts is a feature which enables individuals and businesses to create content directly on Google that has a high ranking in Google search results for their names. The content appears in Google search as well as map results. A Google spokesperson has now confirmed that this video upload feature is going to be rolling out. The screenshot is mentioned below:-
Google has announced that they are banning all bond bail services from utilising their ad platform, including AdWords search ads. Google said they are “announcing a new policy to prohibit ads that promote bail bond services from our platforms.” The prohibition is based on a study which stated that these services mostly swindle their revenue from colored communities and low-income neighborhoods since they are most vulnerable, including opaque financing offers that can keep people in debt for years or months.
Google stated today that the local search on mobile devices is growing faster than mobile search overall.Google has been consistently adding new features to the Knowledge Panel and Google My Business(GMB). Google announced a new GMB API, a new agency dashboard and new agency partner program.
The API will enable agencies to manage additional categories of content like posts for multi-location brands and merchant descriptions and small businesses at scale.
Google developed the agency dashboard in association with a number of its agency partners. The new dashboard enables a single registered account on GMB for managing an unlimited number of locations.
On Monday Google Google announced the roll-out of the “mobile-first” indexing of the web. In 2016, Google first elaborated its plan to change the manner in which its search index functions, explaining how its search algorithms would eventually be shifted for using the mobile version of a website’s content for indexing its pages.
Google will start the second wave of expanding mobile-first indexing to a larger set of websites. Google’s Takeaki Kanaya tweeted that it seems that the notifications are a part of mobile-first indexing. In December 2017, Google stated that it had started to transition a small number of sites to mobile-first indexing. However, it declined to state which properties had made the transition.
Google has launched a broad core algorithm update last week. They confirmed on Twitter that the algorithm update was released on April 16th. Google released a similar algorithm update early last month. After a short period, it was explained that a “broad core” algorithm update is something which occurs regularly several times per year.
Gigolo is opening a kimono to slightly reveal how it manages autocomplete function on its search engine. It offers a peek into within the logic behind predictions, some of the policies that govern when a prediction will be removed and more. In a Google Blog post, search liaison Danny Sullivan also revealed announced that the company will be expanding types of autocomplete predictions they disallow in weeks to come.
The post clarified one of the functions which had landed the Google into a controversy in recent years when the public was outraged by certain predictions and blamed the company for being racist.
Autocomplete has always been the subject of legal disputes with courts in Japan and Germany taking measures on results some regard as unfair. However, Google has maintained that autocomplete results simply reflect the behavior of searchers, though it has to initiate policies and manually manage results after repeated controversies.
Finding the correct job opportunity is a challenge for any professional irrespective of his or her profession. Job postings are spread across newspapers, notice boards, and websites. Therefore it is not always easy to look for openings which perfectly match your needs and skills. Therefore, many people looking for employment often feel that they cannot find the exact job they are looking for.
Some end up applying for roles which are not meant for them.Simultaneously, India’s online job market is growing impressively. By 2020, 63 percent of people are slated to gain access to online job postings.
This has also been reflected in Google Search trends. In the last quarter of 2017, there was a surge of more than 45 percent in job search queries as compared to last year. More than half of job-related queries are originating from mobiles in India. Mobile-based queries have gone up by nearly 90 percent year by year.