The latest version of Google Search Console has added a filter in Performance report for “Search Appearance”. The Search Appearance filter, which is also available in the older version of Search Console’s Search Analytics report enables you to compare or filter Rich results, AMP articles, AMP non-rich results, job details and job details.

If you only want to view the performance of your AMP articles, you can filter the report to show you that detail. Or if you intend to compare your Rich results with the AMP non-rich results to AMP article results, you can also do that. Here is a GIF from Google of this action:-

Google has officially launched the “More Results” search button on mobile. Now it is possible to load additional search results beyond the first set of displayed results. This announcement was made through a tweet from Google’s @SearchLiason account, which confirmed that new “More results” will be replacing the earlier “Next” button which would show a new page for mobile search results.

Google has expanded the capability of more businesses to add their services to their menus.

This comprises not only restaurant owners, which they added a couple of months ago, but also many other service-based businesses ranging from florists to plumbers and health care. In order to access this, you will have to log in to your Google My Business Listing, click on info tab before selecting edit or add services icon. After clicking you can add your services to the pop-up so that it is visible on your profile.

Google has announced on Twitter that website owners can now add a business description on their Google local listings directly inside Google My Business. The business description can be shown either in local knowledge panel in search or in a business’s Google Maps results. Experts had predicted the launch of this feature and now it has been fully rolled out for use by website owners.

In order to add your business description, you will need to log into Google My Business, click on the “Info” button in the menu bar. Then you will come across one new section which has been labeled “Add business description.” You will have to click on the pencil icon which is next to the field and a menu will appear allowing you to enter a short description.

Google has made an official announcement regarding roll-out of mobile-first indexing. This is the first acknowledgment they have made through their own channels. Google’s representatives had earlier stated that many websites had already migrated to mobile-first indexing.

Google has once again stated that it is only migrating those individual sites which follow the best practices prescribed for mobile-first indexing. Sites which use dynamic or responsive web design are most suitable for mobile-first indexing. When websites have AMP as well as non-AMP versions of content, Google will give precedence to mobile versions of non-AMP page.

As a response to Amazon, Google’s new umbrella program will widen existing relationships with retails. It will also enable comprehensive checkout across platforms and devices. Google has been focusing on retail challenges for some time. The major issues are:-

1. How to make mobile shopping through its properties like Search quicker?
2. How to maintain market share for product search in a breaking mobile landscape of digital assistants and applications?
3. How to compete with Amazon, the major threat to product search coming from Google.

All these factors relate to how to make more money from product searches.

Recently, Google announced a new effort known as Shopping Actions which builds on existing programs and pairs its product search, mobile shopping, inter-device transactions and voice search initiatives. The program indicates Google’s existing partnerships with Target and Walmart in order to support shopping through Google Express and Google Assistant. Google extends it to other retailers also.