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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

In a webmaster Hangout, Google’s John Mueller discouraged the use of Google Search Console’s URL Submit Tool. He also mentioned interesting facts about how Google indexes websites. He suggested interesting ways to ensure that new content is crawled properly and indexed first.

John Mueller addressed the common problem of Google not picking up content as promptly as a publisher wants to. He blamed publishers for this problem. If Google isn’t indexing your content, then it isn’t Google fault. It is the publishers fault in case it isn’t indexed and the publisher needs to find out the reason why it’s not being indexed.

John Mueller provided a number of suggestions for identifying the reasons behind Google not indexing content and provide solutions to ensure Google indexes it.

Google has updated search results pages by adding breadcrumbs to the page’s top. These breadcrumbs are initiated by informational search queries and come with images. The new search display update is a unique step through which Google displays search results. This change is being considered as Google’s mobile first version which is evolving.

Redefining Google’s mobile first index

Google has been shifting to a mobile first index and this has been clearly understood that it will give precedence to sites which perform well in mobile devices. It is moving to new ways of displaying information which are suitable for mobile devices. The breadcrumb SERPs are considered a part of the transition to SERPs. There has been no official announcement regrading breadcrumb search results. The results have been displayed for searchers only.

Google has concetrated on getting website owners and markters to enhance mobile site experiences over the last couple of years. At the Mobile World Congress recently held in Barcelona, they announced the release of two new mobile benchmarking resources for assisting in the effort. They are a conversion Impact Calculator and a new Mobile Scoreboard.

Both these tools aim to offer marketers clear visuals to assist them to get buy-in from stakeholders for investing in mobile site speed. The Mobile Scorecard tracks data of Chrome User Exoperience for comparing speed of numerous sites on mobile. This is the same database of latency data from Chrome users which Google strated to use in its PageSpeed Insights Tool since January. Google has stated that Mobile Scoreboard can report on numerous websites from 12 countries.

Google has rolled out a new design for the Keyword Planner tool. This tool seems to be migrating to the new interface of Google AdWords. The tool looks more presentable and now matches the new AdWords interface which was launched recently. The tool now has a streamlined design and will enable advertisers to take make the best use of updated features to look for new keyword ideas and acquire keyword statistics and forecasts for campaigns on search network.

Google’s Gary Illyes has stated that a substantial number of sites will migrate to mobile first index in the next month & half. He also announced Google’s upcoming plans for mobile-first index.

The last official announcement from Google about mobile-first indexing was during last summer, when Google’s John Mueller stated it was rolled out for individual sites which were ready. They initially planned to ensure that all sites migrated to mobile-first index by the start of 2018. However, the goal hasn’t been met.

Google has also stated that it won’t announce when migration to mobile-first index is complete. But after Illyes’s keynote at Pubcoin, it has become clear that the new index might never be rolled out for all sites.

Google has discontinued its support for news meta keywords tag. They introduced the new meta keywords tag particularly for news publishers in 2012 and discontinued supporting it a few months ago. Since Google didn’t announce about this change, publishers have continued using it. Usage of news meta keywords tag won’t help Google to understand the content of your news. This is because Google ignores it in the same way they ignore normal meta keywords tag. Though keeping them on pages is fine, Google doesn’t use it for Google News as it used to.

Yet another innovative approach that was updated months ago by Google to provide an incredible means of learning for people who want to dig deep into the information about a particular name or subject but at present it still belongs to the very new category. Moreover google brings out the very new ‘Google Trending Panel’ that helps in setting a different standard for the quick knowledge grabbing.Well, if you ask me what else is there with this topic,have a look at the below points.

You will be amazed to know how google brings in the most fresh way of recording the recrawl limits. Buzzing off the traditional way of grabbing the google Recrawl analytics, this mod way of putting up an easy allowance to set the Recrawl limits has its own perks. Moreover, google has set the search console interface points in accordance to the URL’s that are suppose to be resubmitted to google. With this note lets see what is the defi nation and the other benefits of this brand new updation.

Google has done away with View Image button and Search by Image feature while viewing a specific image within Google Image Search. They announced about this change on Twitter, tweeting that they are launching some changes on Google Images to assist in connecting users with useful website. This will include removing of View Image button. The Visit button will remain to enable users to view images related to the web pages they are visiting.

The View Image button offered bots an easy way to pull images from all over the internet and utilize it for wicked purposes. As a result when users clicked on any image from a site, they cannot view the ads of the site or have the scope to engage with the content surroundingthat picture.