Google has recently released an important AMP testing tool update. Users can now access the tool in two ways. One, at its usual destination, and second, by entering AMP directly in the Google search bar.
Google is constantly adding new features and advanced filtering options to it’s new Search Console.
One of the major change in Search Console that Google announced earlier this week was the access to 16 months of data. On top of that, Google now brings up new ways to filter data.
Business owners with access to the new Google Search Console can see the filters within their Search Performance report.
Google has launched video feature to the Google My Business photos dashboard. Business owners now have the access to upload videos and view videos related to their business uploaded by customers.
Uploading videos in the dashboard to other business listings was enabled last year, however, this feature of being able to add videos to own listing is new. It could prove out to be an effective marketing tool.
Google announced to involve real data from Chrome user experience report to come up with better PageSpeed insights, improved suggestions for developers, and enhanced optimization score.
With pagespeed tool, you can get an insight on how quick your web page loads using the real user data.
Recently, in a Webmaster Central Hangout, John Mueller from Google discussed content optimization for voice search and Google Assistant, and answered queries related to the same. He classified good and bad content, and suggested what’s not a good fit. He advises to avoid over-optimizing and provided examples of what might be perceived as a spam.
Some time back, Google launched Google Assistant for speakers and cars. They sent notice to publishers suggesting them ways to upgrade their content to be more visible on Google Assistant. Currently, the feature is applicable only to a handful kinds of content, which would surely expand to other types of content. Thus, understanding content optimization for Google Assistant would be an important aspect of search marketing in 2018.
With the onset of 2018, Google is introducing new functionalities to the Search Console. It will now be available to everyone in the coming weeks. All the verified Google Search Console users will be given the access to the new Search Performance, Index Coverage, AMP status and Job posting reports.
“More transparency into Google’s indexing, stateful two-way communications between Google and website owners to help resolve issues faster, and a responsive user-interface” will comprise the new Google Search Console.
Google has recently made an announcement regarding the change they are working upon, to solve one of the most annoying features of Accelerated Mobile Pages (AMP) that bother the publishers. Google URLs will now be replaced by the publishers URL.
Steps have been taken, over time, to resolve issues in the AMP project development, but rendered no solution. This is due to the absence of a full solution that maintains the publisher URL. In April 2017, Apple even wen to the extent of developing it’s own solution for iOS/Safari users.
Google recently announced about launching another resource for you to understand your website better and improve its performance. It has begun with a new series of short videos, which they call SEO snippets, used for providing short & to the point answers to specific questions.
Have a look at the following video for detailed understanding of SEO snippets:
Google spokesperson confirmed to the Search Engine Journal about minor changes made to the core algorithm this month. He said, “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy”.
Many websites experienced volatility mainly from December 12-14.
Danny Sullivan, Google’s public liaison for search, in a Twitter post, made it appear less important. He said, “Reports calling this a single “update” or calling it “Fred” don’t reflect what we actually said: there were several minor changes that happened as they routinely do in any particular week.”
Google posted on Webmaster central blog that it is introducing of new version of structured data testing tool in order to make diagnosing your pages’ structured data easier.
A common terminology of “rich results” will be used for rich snippets, rich cards, and enriched results.
Google said the new testing tool “focuses on the structured data types that are eligible to be shown as rich results.” it would allow you to test all data sources on your pages, including the recommended JSON-LD, Microdata or RDFa. Google said this new version is a “more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content.”