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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

After rolling out the mobile-first index for a few sites, Google has now posted more advice regarding the mobile-first index feature.

Confirming the update, Google said “This process has already started for a handful of sites and is closely being monitored by the search team.”

Previously, the snippets in the results, as well as the content on the Google cache pages were displayed in the desktop version, which frequently caused issues for the mobile searchers. However, now they will be from the mobile version of the pages, and Webmasters will see significantly increased crawling by Smartphone Googlebot.

John Mueller from Google recently shared that the company plans to roll out new and improved Search Console in 2018.

The company’s been testing the new Search Console version since summer, 2017. Its quite clear to the officials what the new version would be like and what is it going to offer. Some of the industry experts have even had their hands on the latest version.

The current version allows beta users to access data of up to 90 days. However, now, with the new version, they would be able to get access to over a year’s worth of Search Console data. It is a considerable leap ahead as it would mean four times the current data accessibility time period.

Last week, Google announced the extension of search snippets in the Google search. They also passed on the information via Danny Sullivan, a California-based technologist and journalist, that there is no requirement to update the meta description to support longer search result snippets. They said Google can handle dynamic thing like this one.

John Mueller, a Google official said that “Essentially from from a purely technical point of view these descriptions aren’t a ranking for anything. So it’s not the case that changing your descriptions or making them longer or shorter or tweaking them or putting keywords in there will affect your site’s ranking. However it can affect the way that users see your site in the search results and whether or not they actually click through to your site.”

Google has released its ‘Year in Search’ list for the year 2017, and India’s never-ending craze for Bollywood and Cricket is clearly visible.

The overall top searches in India for the year 2017 are:

Google has rolled out its annual ‘Year in Search’ report, listing out the topmost search queries made in the year 2017, across 15 different categories such as people, consumer tech, global news, and elections.

A pattern of ‘how to’ queries was also observed. Some of the most popular ‘how to’ searches were searched for more than 10 times than ever before.

Google recently announced that it is replacing the old PDF version of the SEO Starter Guide with a new web-based version of the guide. The PDF version was originally released about nine years back in 2008.

The update comprise combination of the Webmaster Academy and the old SEO Starter Guide PDF, which would be helpful in creating modern and search engine-friendly websites. Google said, “The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites”.

New Delhi, Dec 7, 2017: Digital Vidya, one of Asia’s leading digital marketing and data analytics training companies announces a Digital Marketing Scholarship Test as it marks its 8th anniversary of delivering over 1500 successful training programs.

According to a report by LinkedIn, digital marketing is one of the Top 10 skills to get hired in 2017. Likewise, digital marketing is one of the most important competencies required for success in today’s word by all kinds of organizations, ranging from startups to large corporations.

Google takes search a step ahead by recently announcing the launch of “donate” button to some non profits in knowledge cards in the Google search results. Now, when you search for any US-based non-profit organization, a donate option will reflect that will let you make charity payments in just a few clicks and taps.

Google clarified that the feature is only available to those non profit organizations that use Google for Nonprofits, which is accessible to all free of cost. Google hopes that “more people opt in” for this.