Apple switches from Bing to Google as its default search partner for Siri, Search inside iOS (earlier called Spotlight) and Spotlight on the Mac. An Apple statement read, “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari. We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.”

Google search is already the default provider for Safari on Mac and iOS. All Google searches on Apple will be encrypted and anonymized, quite opposite to the regular Google searches. Google has been Apple’s search partner earlier, though the stint was short and Google was replaced by Bing in 2013.

Google began beta testing of AMP AdWords landing pages in May. The beta testing is now over and Google will roll out the feature to all soon. In an official blogpost, Google said, “Earlier this year at Google Marketing Next, we introduced the ability to use fast-loading AMP landing pages for your search text ads. Starting in two weeks, we’ll be rolling this out to all AdWords advertisers globally.”

Google has tweeted about adding more tabs search cards on mobile. “Dive into the details with new updates to Search – now can you can explore more information about books, movies, and stocks, all in one place.”

Google has made it simpler and easier for the businesses to complete and enhance your business listing, share photos and posts which are related to your business, and you may also check how many views you are getting. Google made this announcement in a recent blogpost.

Google has a new data source for the webmasters who want to capitalize on “how to” searches”. In a recent blogpost Google has shared most popular “how to” searches, not just this, Google has launched a new website to show this data.

In the last thirteen years, searches beginning with “how to” have increased by 140% and these searches are rising. Among all “how to searches”, people mostly look for help with “how to fix” things.

Google Trends has segregated this data by Geographic Location. While the North Americans mostly search for “how to fix toilets”, people in warmer climates look for help to fix their refrigerators, and people from North and Eastern Europe want to know how to fix a light bulb.