Google began beta testing of AMP AdWords landing pages in May. The beta testing is now over and Google will roll out the feature to all soon. In an official blogpost, Google said, “Earlier this year at Google Marketing Next, we introduced the ability to use fast-loading AMP landing pages for your search text ads. Starting in two weeks, we’ll be rolling this out to all AdWords advertisers globally.”
A recent study by Internet Marketing Ninjas suggests that upto 30% results ranking on pages 1 and 2 of Google Search are not clicked at all. Here are some surprising…
Google has a new data source for the webmasters who want to capitalize on “how to” searches”. In a recent blogpost Google has shared most popular “how to” searches, not just this, Google has launched a new website to show this data.
In the last thirteen years, searches beginning with “how to” have increased by 140% and these searches are rising. Among all “how to searches”, people mostly look for help with “how to fix” things.
Google Trends has segregated this data by Geographic Location. While the North Americans mostly search for “how to fix toilets”, people in warmer climates look for help to fix their refrigerators, and people from North and Eastern Europe want to know how to fix a light bulb.
Google AdWords has rolled out product status reporting and absolute top impression share to help advertisers see how often their shopping ads are shown in top position. These two features will hep identify product data gaps and measure competitiveness in Shopping campaigns.
Google says the left-most ad on mobile shopping results get 3 times more engagement, impressions in left most position are called “absolute top” impressions. Using absolute top impression share will show the percentage of time your product is showing in this position.
In an official blogpost Google announced about rolling out the “Landing Pages” page. This will help advertisers see how their lading page are performin. “Landing Pages” will be rolled out over the coming weeks in the new AdWords Experience. The new page will show which URLs in your account are mobile-friendly, which ones drive the most sales, and which one need attention.
In an official blogpost Google announced that it would be rolling out video previews when video results appear in the video carousel. “For videos, we have traditionally shown a static image thumbnail in search results. But as more information moves to video, we’re working on new ways to give you useful glimpses, helping you quickly find what you’re looking for across video, too.”
Bing Ads announced that it will roll out labels to all Bing Ads Accounts, across the globe. Using these labels, advertisers will be able to add detail and color to their reporting data to accomplish more. Labels will be rolled out over next few weeks across the world.
“How are your experimental keywords performing? Do you have promotional ad copy that you’re closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these situations and more, allowing you to create customized tags to associate with your campaigns, ad groups, ads or keywords.”
Local businesses like restaurants can now add quick reservations and online order URLs to their profile using Google My Business. These URLs will take customers directly to the pages where they can take an action like booking a table or placing the online order.
Google shared the news online:
“Add links to specific actions like online orders or reservations. Make it easier for customers to take action directly from your listing.”