The 404 page, also known as the error page, is common when browsing the internet. It is displayed when a user tries to access a webpage that cannot exist or…
Yes, keywords are the core of your campaign and will determine whether you succeed or fail. If your terms are all too competitive, getting results will take too long, and…
Negative SEO attacks have been around for quite some time now. The use of negative SEO can be a huge problem for businesses. It’s easier, cheaper and faster than natural…
The online shopping experience can be daunting for many consumers. Only 2% of shoppers who convert on their first encounter with an ecommerce site ever return to make additional purchases,…
Over the years, there has been debate over the benefit vs risk payoff of various link building strategies, but one fairly undisputed thing is that links matter. Of course, automation…
Infographics have grown in popularity and are now being used in digital businesses and organisations. They are a simple, artistic, and effective method of conveying information without losing the viewer’s…
The goal of a user’s search is known as search intent. It’s also known as a user, audience, or keyword intent. Google automatically detects search intent and provides users results…
The global pandemic has not dampened the spirit of e-commerce. In fact, it’s helped to create an environment perfect for online shopping! With COVID-19 restrictions, many turned to ecommerce websites.…
Most marketers understand that link building is one of the many essential components in improving your search engine rankings in the eyes of Google. The words you use to connect…
Software-as-a-service (SaaS) is in high demand and shows no signs of slowing down. SEO for SaaS is becoming more crucial than ever for organizations who want to be visible and…