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Search Engines

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For many years, Google has dominated the search engine category! There is nothing to deny that today Google has become a go-to place for every kind of information. Whether users want to learn “How to bake a cake” or “How to tie a tie”, Google walks them through a set of steps to successfully complete a task, and can feature video, images, and text.

How-To structured data was introduced by Google to help users expand their content to new surfaces, to help them complete tasks wherever they are, and interactively progress through the steps using voice commands.

Google on Tuesday announced that from July 1, 2019, it will start indexing new websites which haven’t been discovered by the search engine with the help of mobile-first indexing by default. Google stated that its analysis had confirmed that new sites are usually ready for this type of crawling. So mobile-first indexing by default will be enabled for all sites that are new but were earlier not known to Google search from July 1, 2019. Therefore, if you launch your own site but it isn’t mobile friendly, you are likely to face problems.

For all the foodies out there, Google has updated apps like Google Search, Google Maps and the Google Assistant to make it easier to get a meal delivered to your home, office or even a hotel room.

As per the announcement, Google is partnering with companies like DoorDash, Postmates, Delivery.com, Slice and ChowNow. Support for Zuppler and others are “coming soon.”

“Look out for the “Order Online” button in Search and Maps when you search for a restaurant or type of cuisine.” says Google.

Over the years, Google has become the premier search tool on the internet. With the constant improvements and updates to enhance quality of information, it holds the all-round reputation for generating the most relevant results.

To help users quickly and easily find the information that they are looking for, Google has now rolled out a new format of the search results page.

“The amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR.” says Google.

Earlier, Google introduced optimization score, which is an estimate of how well your Google Ads account is set to perform. It is calculated in real-time, based on the statistics, settings, and the status of your account and campaigns, the relevant impact of available recommendations, and recent recommendations history.

To help Google Ads users improve their optimization score, Google then introduced a set of best practices. Now, Google Ads is introducing new recommendations to make it even more useful.

Search evaluation is one of the most sought-after and legitimate ways which provides educated feedback and critical insights for search engine.

Evaluators are given actual searches to conduct, drawn from real searches that happen on Google. They then evaluate and rate the quality of pages that appear in the top results.

To let people have a profound impact on the results they see when they search, Google updates its Search Quality Evaluator Guidelines.

To let users have a richer search experience, Google has always recommended the use of structured data on websites to understand the content of the page, as well as to gather information about the web and the world in general.

At Google I/O, Google announced support for FAQ and How-to structured data on Google Search and the Google Assistant, including new reports in Search Console.

In order to drive more traffic, advertisers use keyword research tools which help them in searching and creating a list of keywords that might perform. Among all the various keyword research tools, Google’s Keyword Planner lays down a great keyword foundation and gives some structure in planning your Google Ads strategy.

Google has now finalized the new version of Keyword Planner and is deprecating the old planner to provide some great keyword ideas and traffic forecasts.