Optimizing your website for voice search differs from optimizing it for traditional search. With voice search, users use more conversational language, ask questions, and use longer phrases. Therefore, your website…
A/B testing is a powerful technique for improving website performance and user experience by comparing two web pages and measuring their effectiveness in achieving a specific goal. In SEO, A/B…
SEO stirs up quite nuanced conversations; there’s so much to this field that it’s impossible to learn everything in one go. Despite this, the web is full of resources that…
Did you know that almost 70% of online activities start with someone taking a trip to a search engine? With this in mind, it’s going to be very important for your company to…
Generally, when prospective clients look for certain businesses in the service industry, they Google it. According to statistics over the search in the state of Chicago, 88% of people turn…
To have the desired visibility on the Web, it is necessary, among other things, to have a good strategy for optimizing your videos. This is essential because of the mass…
There is nothing that we marketers love more than generating leads. Sure, not all leads bring results, nor more conversions. But, lead generation is one of the top priorities of…
Suppose you spend a lot of money and time on building a website. Do you know whether the architecture of the site and the design are the best in terms…
If you’re in a competitive industry (who isn’t nowadays!), you won’t stand out unless you develop a unique brand voice. Brand voice dictates your style and tone across all content…
Carrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively improve…