In order to drive more traffic, advertisers use keyword research tools which help them in searching and creating a list of keywords that might perform. Among all the various keyword research tools, Google’s Keyword Planner lays down a great keyword foundation and gives some structure in planning your Google Ads strategy.

Google has now finalized the new version of Keyword Planner and is deprecating the old planner to provide some great keyword ideas and traffic forecasts.

Even though SEO is by far the most talked about, searched for and read about topic, it is swarming with myths and assumptions. To clarify the common misconceptions and to reveal truth about SEO, Google is launching a new video series, called “SEO Mythbusting”, on its webmaster YouTube channel.

As per the announcement, in the series Martin Splitt, from the WTA team, will speak with the members of the developer and SEO communities to bust those misconceptions, helping us make better business decisions and get more from the investments in SEO.

For a site owner, determining the dates which are displayed next to a web page in search results is, without doubt, a daunting task.

To determine the right date for a website’s page, Google shares a few guidelines, making it convenient than ever before.

Google has created a new JavaScript SEO video series exclusively for web developers and SEOs. In this series, Google assists users to create web apps through the use of JavaScript.

To track all the data for a whole domain, Google is introducing ‘Domain Properties‘ in Search Console.
This update consolidates http, https, www, and non-www into a single property, to get an aggregate view of your site’s performance and errors/warnings in a single Google Search Console property.

Danny Sullivan, Google’s Search Liaison has published a number of tweets on new updates to search algorithms. Quite a number of website owners and SEOs have come across the rise and fall in search traffic over the last couple of weeks. This has caused speculation regarding what is exactly happening on Google’s search algorithms. Given below is a short summary of what Sullivan tweeted.

Google’s Danny Sullivan affirmed that an algorithm update had taken this place last week. He stated-

“Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this week.”