To help advertisers integrate Facebook marketing efforts across their business and with external partners, Facebook introduced a Business Account which became a central space to manage business separate from personal…
The growth of social media and digital marketing platforms has offered marketers with multiple options to not only reach out to their target audience, but also to keep a track…
Of all the social networks, Facebook is the only one that knows no generational limits. It dominates the industry by boasting the maximum number of users, worldwide! To help users…
Without a doubt, having a Facebook business page makes it easier for people to discover and interact with your brand online. Thus, to make it easier for you to reach your business goals, Facebook is constantly evolving its features.
Now, to help you maximize cost-efficiency, Facebook is introducing a new bid strategy for advertising.
Over the years, Facebook has grown as a popular free social networking website that allows registered users to stay connected with their friends and family, and enable them to discover…
Facebook will soon launch two new ways for firms to communicate with their customers through messaging and groups.
Now Businesses Can Receive and Reply Instagram DMs on Facebook Messenger
More and more people are using messaging for communicating with businesses. At present, 150 million people on Instagram communicate with businesses each month.
Facebook’s last quarterly report showed that 10 billion messages were sent between businesses and people each month.
Facebook is launching advanced analytics to enable page admins to measure performance apart from the page level. Therefore, as a page admin you can keep a track of events which…
Facebook has launched a diagnostic tool for agency partners on its Facebook Marketing Partners(FMP)program. Facebook also declared that the FMP program is being spread out to consultants and smaller agencies.
Facebook is enhancing Marketplace for buyers & sellers with updates which include new AI features. Now buyers and sellers can rate each other to signify whether they had a satisfactory or bad experience. Since 2016, Facebook Marketplace has emerged as a platform utilized by more than one in three Facebook users in the US.
Facebook has launched Stories Ads on Facebook thereby making ad units available to advertisers all over the world. Facebook first brought ads within Instagram Stories in January 2017 and started testing Facebook Stories Ads in May. In the early part of this month, Facebook alerted its Marketing Partner Network to the coming ad units and asked ad management platforms in order to set Stories Ads on Facebook as a default opt-in.