Facebook has updated its full-screen mobile ad type with new features. These “Canvas” ads have been renamed as “Instant Experience” ads. This ad type was launched in 2016 to offer an experience of immersive advertising which expands to fill the screen on being clicked. Apart from the new name, Google has also added a new template option, making it convenient for people to share their contact details with a business. Here is a summary of all templates which are now available while creating Instant Experience Ads-

Facebook is upgrading its ad metrics to offer advertisers with a more comprehensive view of the way in which customers interact with their business in all platforms. For doing so, Facebook is substituting cost metrics which report on interactions on one channel with a “Cost per Purchase” metric.

Today Facebook has made its mark as an important social media platform to reach the masses. Every business and professional individual is partaking in this promotional stint to drive as many potential customers as possible. Keeping the trend in mind, Facebook has launched a set of tools to enhance the advertisement quality on its display.

Creativity is the key to a successful ad campaign, and video Ads and clippings are gaining pace as the new trend on social media. Keeping the trend in mind Facebook has developed a a framework to approach creating lightweight video ads from still image ads. To help put that approach into action, Facebook has built the new video creation tools that enables advertisers to convert existing images and text assets into mobile-first video ads with ease. These light weight videos are optimized for Facebook feeds and stories on Facebook and Instagram.

Facebook is executing new requirements for individuals who manage pages which have a large US-based audience. From now on, people managing these pages will have to undergo an authorization process before they can continue making posts. By doing so, Facebook intends to make it more difficult for individuals with a fake or compromised account to administer a page. Authorization will ask people managing such pages to secure their account with a two-factor authentification. They will also need to affirm their primary country location.

Facebook has recently updated the Ads Manager app with a new range of creative tools, enabling advertisers to create ad content from their mobiles. Launched in 2015, the Ads Manager app is a mobile solution for developing and monitoring ads. Till now, image-based content for Facebook ads needed to be developed outside the Ads Manager app. Advertisers would then need to save the image on their mobiles and upload it on the Ads Manager.

Starting July 2, Facebook advertisers will have to specify the audience’s information origin when they upload a new audience. At the time of uploading a customer file, advertisers will have to inform whether the information was collected from people directly, provided by partners or a combination of both.