Google Posts has been rolled out to all small businesses that use Google My Business. The feature can be accessed on both desktop and the Google My Business apps on iOS and Android.
Google said, “With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to
help attract new customers and build relationships with the customers you already have.”
You can engage new customers by posting on Google:
- Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- Promote events and tell customers about upcoming happenings at your location.
- Showcase your top products and highlight new arrivals.
- Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
You can post relevant updates on Google Search and Maps to help your business stand out. You may also include custom calls to action directly on your business listing and choose how to conenct with your customers.
You can start posting now, if you are a Google My Business user.
To learn more, visit help center.
