Google has updated their new Image Publishing Guidelines and there is a notable improvement. This new version offers actionable information which could enhance your image rankings, position them to appear in rich results, make them voice assistant friendly and generate more traffic to your website. This updated support page has a lot to offer. The SEO tips for image search are mentioned below:-
Create informative and high- quality sites-Google regards that the quality of the content is part of the image ranking process. The content is also utilized for generating a meaningful snippet for the content. So it enables the page content to relate to image content.
Create device-friendly sites- Google has revealed that users look for images on a mobile more than what they do on a desktop. This means that it is essential to be mobile-friendly for ranking better and capitalizing on traffic.
Offer high-quality content- Ensure that images are contextually relevant since the text of the content is going to influence the manner how Google understands what the image is about.
Optimize the placement of images- This means to place images to ensure that the text is relevant to the closest image. The surrounding text shall be chosen by Google to understand what image is all about. Adding a caption is a really good way of doing this. Adding an important image close to the top page is another tip.
Create sites which are device- friendly-Google has revealed that users search for images on mobile more than they do on a desktop. This means it is vital to be mobile friendly for ranking better and capitalize on traffic.
Create informative and high-quality sites- Google regards that the quality of the content is part of the image ranking process.The content is also utilised for generating a meaningful snippet for the content. So it enables the page content to relate with image content.
Create device-friendly sites- Google has revealed that users look for images on a mobile more than what they do on desktop. This means that it is essential to be mobile-friendly for ranking better and capitalizing on traffic.
Create Good URL structure for your images- This is a really interesting SEO tip. Google stated that they use the file path and file name for gaining a better understanding and rank images. This is an actual ranking factor Google is sharing. This is a highly useful tip for ranking images. For instance, if your images are of different types of products, rather than dumping them all within a generic assets or images folder, you can in theory create a better structure for organising images into something which is really meaningful such as men’s and women’s for organising images of men’s and women’s clothing.
