Google has announced that it will now use user location to serve the country service. Historically these services have been labeled and accessed via country code top level domain names (ccTLD), such as Google.co.in, Google.nz, Google.ca.

This has been updated across mobile web, Google app for iOS, and desktop Search and Maps. The choice of country will not be indicated by the Google domain, instead by the user’s location. If you live in India, you will receive the service for India, but if you travel to Australia, your results will automatically switch to the country service for Australia. When you return to India, you will seamlessly revert to the Indian country service.

Google To Serve the Country Service Corresponding to Your Location, Instead of Domain

If you don’t see the right country while browsing, you can go to settings and select the right country service. Typing the relevant ccTLD in your browser will not bring you to various country services any more. Your country service will be displayed at the bottom of the search results page.

Google To Serve the Country Service Corresponding to Your Location, Instead of Domain

This update will change the way Google Search and Maps services are labeled. There will be no effect on the working of these products.

Author

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.