New study by Stone Temple Consulting reveals connection between featured snippets and regular snippets in the search results along with a new way to recognize when your site is competing for a featured snippet. The study also shares data on the penetration of knowledge boxes and featured snippets in the search results.
1.4 million queries were studied, out of which almost 30% showed featured snippets, and 50% of those 1.4 million queries showed a featured snippet, rich answer, direct answer and something else on the same line in the search results.
When 601 featured snippets were reviewed manually, 524 (89.9%) of those had the identical featured snippet to regular snippet shown in the search results.
The remaining 10% had one of the following reasons:
451 (75%) of the featured snippets had three or more lines in the regular snippet, for the remaining 150 featured snippets, it was seen:
