SE Ranking vs SEMrush Review – Which is Better?

In the constantly changing online world, businesses want to be seen and do well. They use various tools to help them stand out and succeed. In this search, SE Ranking and SEMrush have become very important because they provide a lot of helpful resources for digital marketing.

As companies try to stay ahead in the digital race, it’s really important to use these tools to get useful information and achieve measurable results. When you compare SE Ranking and Semrush, two important tools in digital marketing, it’s important to know what makes each one special. Choosing the right one will keep the business successful.

By understanding how they work and matching them to what your business needs, you can make a smart choice to improve your digital marketing strategies. In this post, we will look at all the features provided by SE Ranking Vs SEMRush to help you decide the one that best suits your business.

What is SE Ranking?

SE Ranking is an SEO platform that helps improve your website by checking for problems, finding good keywords, and checking on your competition.

It also keeps track of the links to your website and how well your site is ranking on search engines. It is made to help businesses of all sizes improve their SEO. SE Ranking has some great features, such as:

• Track keywords on a website and see how they are performing
• Examine the way a website is set up and the information it contains to find ways to improve it
• Analyze competitors and see how our website does compared to theirs
• Check backlinks and monitor how well they work
• Check the website for mistakes and problems to make it work better
• Study the number of people visiting a website and how they act on it
• Create reports and share them with your team and clients
• Use the SE Ranking API to connect with different tools and platforms

What is Semrush?

Semrush, a software for digital marketing that helps you see what your competition is doing, find the best keywords to use, and analyze the links in your site is useful for SEO, PPC, and content marketing. It helps companies and advertisers make the most of their internet presence and stay ahead of their competitors. Some of the best things about Semrush are:

• Study the organic search traffic for a website and learn about your competitors
• Find important words and phrases by researching keywords
• Identify and keep track of where a website’s keywords show up in search engine results
• Review website to make it better for search engines
• Study the links connected to a website to find chances to create more links
• Keep an eye on what people are saying about the brand online and see how the brand is being talked about
• Get ideas for making and improving content
• Create reports to see how things are going and keep an eye on how well you’re doing

SE Ranking Vs Semrush: Comparing the Main Features

1. Ease of Use

SE Ranking

SE Ranking is easy to use because it has a simple interface. It has a dashboard that clearly shows the website’s ranking. Additionally, its different tools like finding words, checking out competitors, and reviewing your website are simple to use, so it’s a good choice for people just starting out.

Semrush

Semrush might be harder to use in the beginning, but it has extra tools for people who are good at using it. It has many tools for looking up keywords, checking out your competition, finding backlinks, and more. It also provides insights and data about your website’s ranking, and traffic.

Verdict

Both SE Ranking and Semrush have good and bad factors when it comes to how easy they are to use. SE Ranking is easier for beginners to use, while Semrush is better for experienced users who want more advanced tools.

2. Competitor Analysis

SE Ranking

When we look at the competitor analysis, SE Ranking and Semrush both do a good job.

With SE Ranking, you can type in a website or web address and see what strategies your competitors are using to advertise and get noticed in search results.

You can see detailed information about their website’s visitors, search words, links from other sites, overall performance, and advertisements. It gives you a lot of information about the keywords your competitors use, like how popular they are, how difficult they are to use, and how much they cost.

You can see search results from different countries, which helps you understand regional differences better. When you want to look at what your competitors are doing with paid ads, SE Ranking can help you find useful information.

You can see which words your competition used in their ads and find out which ads were most effective for them. This information will help you make better ads for your campaign. 

You will also receive information about what your competitors are doing with their Google Ads, which keywords they are using for their ads, and their monthly ad performance.

Semrush

Semrush gives all this information by SE Ranking and also additional details for analyzing competitors. With Semrush, you can see how much traffic your competitors or potential partners are getting.

You can also make the image bigger to see where the traffic is coming from and compare how many people are visiting the website on their computer versus on their phone. At the same time, you can also look at the simple information too.

You can use Semrush to see how many people visit your competitors’ websites compared to yours and find out what their most popular products/services and categories are.

If you want to know more about what your competition is doing to improve your website’s visibility in search engines, you can look at the keywords they are using, how their website’s ranking is changing, and how much traffic they are getting.

You can find out who your competitors work with and get links from. Also, you can look at the words they pay the most for, their main competitors who pay for ads, how much money they spend on ads, and other things.

With Semrush, you can find out how much advertisers are willing to pay for these keywords and how often people search for them. You can also see how many other advertisers are trying to use the same keywords, which can help you with your advertising plan.

Semrush also lets you see what your competitors are doing on social media. You can check how much and how often they post on social media, and see if their number of followers is increasing.

Verdict

Both Semrush and SE Ranking are good for checking out the competition, but Semrush is better for people who are more experienced. Semrush has many tools and detailed information that might be too much for people who are just starting out.

Alternatively, SE Ranking is easier to understand, so it’s good for people who are new to competitive analysis. If you’re new to SEO, SE Ranking could be a good option for you. If you want to really study your competition, Semrush is the best choice.

3. Keyword Research

SE Ranking

SE Ranking has many tools to help you study keywords. They have a Keyword Rank Tracker, Keyword Suggestion, and Keyword Grouper. These tools have everything you need to do detailed keyword research.

With Keyword Rank Tracker, you can see where your keywords rank on Google, Bing, Yahoo, and YouTube. You can quickly see when your ranking goes down and find the best keywords, and also see which pages are trying to rank for the same keyword.

In addition, SE Ranking shows important things related to the keyword in blue if your site has them. You can also see how many people search for each keyword every month, which is called the search volume.

The traffic forecast information is also very helpful. This shows you how many people are searching for a specific word that could bring them to your website. This data helps you figure out which words to focus on and make more important in your content plan.

You can use it to see how much traffic your competitor’s keywords get. We also enjoy viewing the Dynamics column in SE Ranking. This part tells you how many times certain words appeared on your site and if that number went up or down.

This is very useful when you want to see how well your SEO strategy is working and make changes if needed. Another thing associated with keywords is the Keyword Grouper. This tool helps you separate keywords to use on different parts of your website.

You can choose how many similar web addresses should match and how your keywords should be grouped together to make sure they are organized in the best way. In general, we think SE Ranking is a simple tool for finding keywords.

Semrush

Semrush has the most keywords, with over 20 billion keywords in its database. It has six tools to research and track keywords. These tools are Keyword Overview, Keyword Difficulty tool, Keyword Magic tool, Organic Traffic Insights, Keyword Manager, and Position Tracking.

The Keyword Overview shows you how popular a keyword is, what search results show up for it, and how often people search for it. For any keyword, you can find the purpose, different versions, questions, and how difficult a keyword is with just a fast search.

With Keyword Overview, you can see how many times a keyword is searched for in different countries. This feature is very useful if your audience is in different countries. If you want to know about the keyword data for a keyword, you can use this tool on Semrush.

Keyword Magic tool helps you find important words and topics in any of your areas of interest with less competition or search volume. This tool displays all the information from the Keyword Overview tool in a list for many keywords.

You can use advanced filters to organize this list by any measure that’s included. You can also save this list to look at it later. You can use the Keyword Manager for a better organized list of keywords. With this tool, you can save all your research and download it as CSV or XLSX files.

Another thing to check out for keyword research is the Keyword Difficulty score. It checks how hard it is to rank for a keyword to see if it’s worth investing into. In the Keyword Overview section, you can see the Keyword Difficulty score for the keyword you entered. If you need ideas for keywords, you can also see a column labeled “KD” there.

If you want to know what words your competitors are using to rank high in searches, you can use the Keyword Gap tool. With this tool, you can find words you missed and see which ones are the same in a Venn diagram.

When you move the page down, you will see a list of important keywords and numbers that show how well they are doing. There is a lot of information available and it is very easy to use. Its keyword analysis and suggestions are very accurate. They give important information about keyword trends and how often people search for them.

Verdict

Semrush is a better tool for finding keywords than SE Ranking. While SE Ranking has some good tools, Semrush has even more data and analysis tools to choose from. Semrush adds 7 million keywords to its database every day.

However, SE Ranking says on its website that they update their database every month.

In keyword research, Semrush is very helpful because it is accurate, detailed, and can track what keywords your competitors are using.

4. Backlink Analysis

SE Ranking

SE Ranking has tools to analyze backlinks called Backlink Checker and Backlink Tracking tool. These tools give a detailed report on the backlinks of a website.

The Backlink Checker can look at any website and give you detailed reports about things like where the links are coming from, the most linked pages, and the words that are used in the links.

Also, you can use it to see how trustworthy a webpage or website is, and how likely it is to appear in search engine results. Before you choose to get a backlink, these scores can help you decide if it’s worth it.

The Anchor Texts tab helps you find the most popular anchor texts and shows how many backlinks and referring domains are connected to them. The anchor text distribution data can help find spam or bad backlinks with irrelevant anchor texts.

The Pages Report gives detailed information about the SEO of the pages that get the most backlinks. This information helps figure out what kind of content gets links in your area of interest. It can also show why some pages don’t get the results you want.

These tools make it easy to track and monitor your website’s backlinks and those of your competitors. It helps you keep track of the links to your website and gives you information about what’s popular in the market right now.

Semrush

Semrush has four tools for checking backlinks: Backlink Analytics, Link Building tool, Backlink Audit, and Bulk Analysis. Use the Backlink Analytics tool to look at all the backlinks for your website or a competitor’s website.

You will receive information about how trusted your website is, how many other websites link to yours, what kinds of websites are linking to yours, and how good those websites are.

You can compare up to four other website addresses and see how many links are coming to your website compared to theirs.

The Backlink Audit tool is very helpful if you want to find and get rid of bad backlinks. It checks all of your backlinks and gives a detailed report on which links might hurt your website’s search engine ranking.

If you want to keep your backlinks healthy, we suggest using this tool every three months. It will help you act quickly when you find harmful backlinks. The Link Building tool is a great feature of Semrush. This tool helps you find the best people to link back to your website.

Just type in the keyword you want to target, and Semrush will show you a list of websites that could be good for getting backlinks, organized by how relevant they are. Bulk Analysis tool is a strong tool that lets you look at many website addresses or domains at the same time.

With this tool, you can collect information from many websites. If you’re working on a big project, it can help you save time. It gives a lot of information, like the score of how trusted the website is, how many other websites link to it, the types of links, and how good they are.

The Backlink Gap tool lets you compare different websites and find places to put backlinks. This is a useful feature if you want to be competitive or find new links. It helps you find where your competitors are getting backlinks from. You can use special filters to find links that are shared, weak, or strong.

Verdict

Both tools have many features to study backlinks. This includes being able to track how many backlinks you are getting and how good they are, finding bad backlinks, and seeing how your website’s backlinks compare to your competitors.

Semrush has a larger collection of backlinks and has advanced features like analyzing the differences in backlinks and finding opportunities to build new links. It also gives thorough reports for easy examination.

SE Ranking has cheaper prices, but it is not as detailed or accurate as Semrush. Also, its ability to analyze backlinks is not as strong as Semrush.

If you want to focus on advanced backlink analysis and a big database, Semrush might be the best choice. If you want a cheaper SEO tool with basic backlink analysis, SE Ranking is a good option.

5. Site Audits

SE Ranking

SE Ranking has a tool that can audit your website and help you make it better. By looking at charts of key details, you can see what’s causing problems with how well your website is working.

The site audit reports give simple solutions for each problem found. Even though it has a lot of detailed information, it is explained in a way that is easy to understand. Even if you are new to SEO, you will be able to understand these reports easily.

The Site Audit Report shows important numbers like how fast pages load, how many pages were checked, how many links were found, and how healthy the website is. This gives you a complete picture of how well your website is doing, so you can see what needs to be better.

The Pages Indexation section displays the pages that are not listed on search engines. You can use this information to get those pages listed. The Link Attributes section displays the amount of dofollow links that are both internal and external, as well as the number of nofollow links from external sources.

This helps you see all the links on your website and find places where it can be better. You can also check if your website is set up correctly for search engines by looking at things like HTTPS status, duplicate content, and other technical SEO details.

You can use options to see if your pictures, javascript, and CSS are well-prepared. This will make sure your website loads quickly and works well. You can also check your website regularly to see if it’s getting better over time.

Overall, the website audit feature of SE Ranking is really good. The price is good and it has auditing options that help you find issues to fix and make your website better.

Semrush

Semrush has a free tool that can check your website for 140+ technical and SEO problems. These problems are put into three groups based on how bad they are: errors, warnings, and notices. It also shows how often these problems happen.

The Site Audit feature also tells you if Google’s search engine can crawl and index your website in its search results. The Crawl Budget Waste section tells you how easy it is for search engines to crawl your website.

You can use the Compare Crawls and Progress reports to see how different SEO audits are doing and keep track of any changes in the number of issues over time. You can also see how fast your page loads, find any problems with links on your website, organize your site well, and make sure your pages are ranked well in search engines.

If you have a website in more than one language, Semrush can help you make sure that the language tags are set up right. Making a mistake when setting up your website can cause Google to show the wrong version of it to people.

If you like using SEO for marketing, you should also look at the SEO Content Template in Semrush’s Website Audit. It gives advice on how to make content that is good for search engines so that your website shows up higher in search results and gets more visitors.

Verdict

Semrush audits your website and finds 140+ problems with how it works and how it shows up in online searches. In addition, it helps you to enhance both your technical and content.

Semrush gives advice on how to make content that is easy for search engines to find. This can help you plan better content. It gives a full report that looks at both the technical and content improvements. So, Semrush triumphs over SE Ranking for doing SEO audits.

SE Ranking Vs Semrush: Comparing the Other Features

1. Content Marketing

SE Ranking

SE Ranking has the Content Marketing tool and the Content Editor tool that have many features to help you improve your content marketing strategy. You can find popular topics and write posts that search engines like.

Content Marketing tool helps you find ideas for topics, organize your content schedule, and use artificial intelligence to write more quickly. With the Content Editor, you can decide how to create content or check if a keyword is good to include in your content.

Additionally, you can check how good the content is and find problems like using too many keywords. This tool also gives advice on how many words to use by comparing with others and helps to check and understand finished writing.

Semrush

Semrush has six tools to help you with different parts of content marketing. Here’s a simple way to use Semrush to plan your content strategy:

Topic Research: This tool helps you find new ideas for content and see how other people in your industry are doing. You can see a list of topics that are related to your interests, popular news stories, and questions about your area of focus. You can study your competition to find out where you are missing information and make better content.

Marketing Calendar: With this tool, you will be able to organize your content marketing campaigns in one place. You can give tasks to people on your team calendar and work together with them.

SEO Content Template: This Semrush tool helps you look at your content and gives you suggestions on how to make it better for SEO. You can also get advice on how long your content should be, what keywords to use, and other related terms.

SEO Writing Assistant: Using Semrush’s Writing Assistant, you can check your content as you write it and get suggestions on how to make it better for search engines. You will get advice on how long your writing should be and how to make it easier to read and sound better.

Post Tracking: You can see how well your content is doing with this tool. You can see which posts are getting the most attention. Also, you can keep an eye on what your competition is posting and see the important details about their posts. You can also use filters to organize the list better.Content Audit: This tool helps you find and solve problems with the content on your website. You can look at the content on your website and get ideas on how to make it better. You can find the duplicate content, links that don’t work, and meta descriptions that are missing.

2. Social Media Analysis

SE Ranking

SE Ranking’s Social Media Tracker has important tools to improve your content marketing plan. You can easily schedule posts on Facebook and Twitter and find out the best time to connect with your followers.

Also, the tool helps you figure out what kind of content gets the best results. By looking at how well your social media posts are doing, you can figure out what your followers enjoy. With that information, you can make content that people like, share, and comment on more.

Semrush

Semrush’s Social Media Tracker helps you manage your social media all in one place. You can post on different social media platforms like Twitter, Pinterest, Facebook, LinkedIn, Instagram, and Google My Business.

You can set up a bunch of posts and keep track of how many people are liking and commenting on them all in one easy-to-use dashboard. It helps you see when your brand is mentioned on social media, which hashtags get the most likes and comments, and what your competition is posting and how often.
Also Read: How To Spy on Competitors And Improve Your Social Media Strategy

3. On-Page SEO

SE Ranking

SE Ranking gives you a complete on-page SEO audit to check lots of ranking factors for every page. You will be able to see how well your website is optimized for search engines compared to your competitors and find ways to make it better.

You can improve your search engine rankings by looking at how often certain words are used in your content. This can help you create new content ideas. Also, you can make special on-page tasks for each website link and decide which ones are most important for improving the overall quality score.

It sorts out different things that can impact rankings, like the words on a website, how easy the website is to use, and any pictures or videos on the website. You can look at the Page Quality Score to see what is stopping you from ranking higher on the page.

This tool checks many metrics and shows a detailed list of all the reasons a page ranks the way it does. This information can help you figure out what needs to be improved and make a plan to make your website better for search engines.

Semrush

The On-Page SEO Checker from Semrush is a helpful tool for improving your website. It looks at your website’s pages and suggests which ones to improve for certain keywords that will help them rank better.

It also gives ideas for getting more links to your website and uses information from Semrush’s Site Audit tool to find technical problems on the site. The Semantic Ideas feature helps you find more words and topics related to your main keyword.

The tool helps you come up with ideas for what to write about and gives suggestions on how to use your writing. Studying data from Google Analytics shows you how people are using your website and can help you find areas that need to be better so your site can show up higher in search results.

You can learn how to get your website to show up in Google’s special search results by using this tool that looks at the words that bring up these results. It will give you suggestions based on what your top 10 competitors are doing on Google.

4. Reporting

SE Ranking

You can make your own SEO reports or use one of their ready-made templates. With the second option, you will see some metrics listed to your left side in the Report builder. You can move the items by dragging and dropping them into the work area, or you can remove them if you don’t want them.

After you’re done, you can easily save reports in . pdf, .xls, and .html formats. You can also set up regular emails to stay updated. Also, if you want to share information from a report that shows how keywords rank, you can use SE Ranking to make a dashboard in Data Studio.

Semrush

With Semrush, you can make PDF reports from the beginning or use templates to make it faster. For each feature we talked about in this post, there is a different form you can use to report it.

You can change your reports by dragging and dropping data, adding pictures, and using different parts like columns, text, titles, and page breaks to make your progress reports. It can combine data from different sources like Google Analytics, Search Console, Google Business Profile, and others.

This means you can see how your website is doing all in one place, so it’s easier to understand and do something about it. With the white-labeling feature, you can put your own branding on your reports, so they look professional and customized to your brand.

You can choose to get email reports regularly, like every day, week, or month, so you don’t have to make new reports each time. This helps you save time and makes sure you and your team always know how your website is doing.

5. Customer Support

SE Ranking

SE Ranking provides different ways for you to get help if you have any questions or problems. The first place you can reach out to them is by visiting the “Contact Us” page on their website.

From there, you can ask for help by filling out a form with your name, email address, and message. After you send it, SE Ranking’s customer support team will email you back with an answer.

SE Ranking has office locations in the UK and the USA, in addition to their online contact form. The UK office is at 15 Ingestre Place, London, with the phone number +44 20 3868 1173. The office in the USA is at 228 Hamilton Avenue, Palo Alto, California, 94301. You can call them at +1 415 704 4387.

SE Ranking’s website has a helpful section with answers to common questions about their services. This part helps customers find information to solve their problems on their own, so they don’t have to ask for help.

It also has a helpful information hub with detailed articles and tutorials on how to use their platform. This resource is helpful for customers who want to learn more about certain features or need help with more difficult problems.

Semrush

Semrush gives help through three different ways – by calling them, sending them an email, or going to their Support page. You can find a phone number on their website for the USA, France, Canada, Italy, Spain, and Australia.

Each country has their own times when they are open for business. For instance, if you need help in the USA, you can contact Semrush support Monday to Friday from 10 to 6 (EST/EDT) at the number +1 (800) 815 – 9959.

You can send an email to their support even if it’s not during their working hours by using their contact support page. Even though they don’t have customer support all the time, they still try to handle bad reviews in a professional way on Trustpilot and social media.

If you don’t want to call or email them, you can also ask your questions by filling out a simple form on their Support page. Their team will get in touch with you the next day after you ask a question. If you send it on the weekend, they will respond on the first day they are working.

Also Read: 14 Essential Free SEO Tools Every Website Owner Should Use

SE Ranking Vs Semrush: Pricing

When comparing SE Ranking and Semrush, the price is a big factor that sets them apart. Their paid plans are very different, so that might affect which platform you decide to use.

SE Ranking

• Essential: $31.20 every month if you pay yearly
• Pro: $71.20 every month if you pay yearly
• Business: $151.20 every month if you pay yearly
• You can make a custom plan for you on request
• You can try a 30-minute demo

The Essential plan is good for people who work for themselves and just starting out in SEO marketing. It’s really cheap and gives you all the basic information you need to keep your SEO strategy in good shape. However, it only allows one person to use it.

The Pro and Business plans are better for small and mid-sized agencies and businesses. If you don’t think the paid plans will meet your needs, you can also speak to their sales team to create a plan just for you.

Semrush

• Free trial
• Pro: $99.95 every month if you pay yearly
• Guru: $191.62 every month if you pay yearly
• Business: $374.95 every month if you pay yearly
• You can get your money back within 7 days if you’re not satisfied

Semrush has different pricing plans for small and medium-sized businesses, and also for large companies. Freelancers might find the paid plans to be costly. However, they give a free plan that can be a good start for people with small websites.

SE Ranking Vs Semrush: Which One Should You Choose?

After looking at SE Ranking and Semrush to see which is better for finding keywords, checking out the competition, analyzing backlinks, and auditing websites, it’s obvious that Semrush is the better choice.

It has a bigger collection of information, more advanced tools, and more choices for studying competitors. In addition, Semrush’s backlink analysis tool gives more detailed information and helpful tips.

Also, Semrush’s site check tool is very detailed and can find important problems that need to be fixed to make the website work better. SE Ranking is cheaper and easier to use, but Semrush has better features and is the best choice for people who want to improve their SEO skills.

Wrapping Up

SE Ranking offers a simple and affordable solution designed for small businesses looking for basic SEO features and easy-to-understand analytics. Its easy-to-use design and low cost make it a great choice for people who don’t have a lot of money.

Semrush has a powerful toolkit that is good for big companies and agencies who need detailed information about digital marketing. The large database, advanced tools, and detailed data help users study their competitors and improve their website’s search strategies.

In the end, the decision depends on things like how much money is available, how big the business is, and what the marketing goals are. By looking closely at what each platform can do and how it fits your business, you can make a smart choice to improve your digital marketing.

FAQs