Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
5 Must-Know Visual Storytelling Trends Shaping Content Marketing in 2025
Valerie Kakovkina highlights how 2025’s visual storytelling trends are shifting toward authenticity, emotional resonance, and relatable content. Brands are increasingly using user-generated visuals, behind-the-scenes moments, and lo-fi formats to connect with audiences. The focus is moving away from perfection and toward hand-drawn elements and raw aesthetics that feel more human.
How Many Words Should a Blog Post Be?
Lauren Basiura explains that ideal blog post length depends on the goal, audience, and topic complexity. Short posts (300–600 words) work well for quick updates, while medium posts (800–1,200 words) strike a balance between engagement and SEO. Long-form content (1,500+ words) performs best for comprehensive coverage and ranking potential. Ultimately, it’s not just about word count—structure, relevance, and reader intent are key to effective blogging.
SEO
How Much Does Local SEO Cost In 2025: Full Pricing Guide
Local SEO pricing varies widely based on location, competition, and service scope, with basic packages starting around $200/month and more comprehensive plans reaching $2,000+. According to Navneet Kaushal, most businesses invest between $100 and $3,000 monthly, often choosing between freelancers or agencies depending on their budget and technical needs. Freelancers suit smaller budgets, while agencies provide full-service solutions.
How to Close the Gap Between SEO Recommendation and Execution
Many SEO strategies fail not because of flawed recommendations, but due to poor execution—a gap often caused by budget constraints and miscommunication. Alexandre Hoffmann emphasizes the need for clear, business-focused communication between SEO professionals, developers, and stakeholders to ensure implementation. He advises tailoring messaging to each team’s priorities, using language that ties SEO tasks directly to tangible outcomes.
GEO, LLMO, AEO… It’s All Just SEO
Ryan Law argues that emerging buzzwords like GEO (Generative Engine Optimization), LLMO, and AEO are essentially extensions of traditional SEO, not entirely separate practices. He outlines how improving visibility in large language models still relies on core SEO principles—creating relevant content, earning references, and increasing presence in data sources. The only key distinction is that unlinked brand mentions hold greater value in LLMs than in search engines.
Social Media
150+ social media holidays for 2025 to plan your posts with ease
Katie Sehl compiles a comprehensive list of 150+ social media holidays for 2025, offering marketers a ready-made calendar to plan engaging, timely content. The guide includes month-by-month breakdowns with both widely celebrated events and quirky niche days, such as National Bagel Day or World Emoji Day. It emphasizes that not every holiday is worth posting about—relevance to your brand and audience is key.
How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025
Instagram now offers two ways to get verified: the traditional application for public figures and the Meta Verified subscription option. In her guide, Kirsti Lang explains that while the original method requires demonstrating notability, the paid option provides faster access to the blue check, along with added features like impersonation protection and direct support. Verification can enhance trust and visibility but doesn’t guarantee higher engagement.
Email Marketing
Top 17 Email Marketing Metrics & How to Improve Them
This detailed guide from Brevo walks marketers through 17 essential email marketing metrics—from delivery and bounce rates to open time and conversion performance. It emphasizes that tracking these KPIs is critical for improving email campaign success, optimizing engagement, and maintaining sender reputation. The article offers practical tips for each metric, such as list cleaning for better deliverability and A/B testing subject lines for higher open rates.
Out-of-office email signature: How to create a professional auto-responder
Olena Spenei explores how a thoughtfully crafted out-of-office email signature can enhance professionalism and maintain brand consistency even when you’re away. The article recommends including key elements like your name, title, company logo, dates of absence, alternate contacts, and social media links to guide recipients effectively. Stripo’s signature generator tool makes it easy to create customized auto-responders with visually appealing banners and calls-to-action.
Link Building
Advanced Link Building Strategies For National, International & Local
Adam Riemer shares advanced link-building tactics tailored for national, international, and local SEO, emphasizing organic acquisition through high-value content and strategic media outreach. He discourages templated outreach and mass emails, urging marketers to focus on relevance, creativity, and relationship-building with publishers, bloggers, and industry insiders. The guide details techniques for generating links from niche sites, media outlets, and affiliate partnerships, adaptable across industries.
