Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
In the ever-evolving world of B2B marketing, content marketing has become an indispensable strategy for businesses to connect with their target audience. Stephanie Stahl’s post explores the research’s key findings, revealing important trends and benchmarks that B2B marketers should be aware of. This research is a useful guide for businesses looking to optimize their content marketing strategies and allocate their budgets effectively in the coming years.
Why You Should Plan Your 2025 Content Strategy Before Buying New Technology
Technology plays a crucial role in content strategy in today’s digital age. However, before rushing to invest in new technology for your business, carefully planning your content strategy for the future is essential. In a post, Robert Rose highlights the importance of aligning your long-term content goals with your chosen technology. By planning and envisioning your content strategy for 2025, you can make informed decisions about the technology that will best support your objectives.
SEO
How To Fix Crawled – Currently Not Indexed
When it comes to search engine optimization (SEO), one of the common issues that website owners face is having their web pages crawled but not indexed. This means that search engines like Google have discovered the pages on the website but are not displaying them in search results. In a post, Navneet Kaushal provides some valuable insights on how to fix this problem. By addressing these issues and implementing the necessary fixes, website owners can improve their chances of having their crawled pages indexed by search engines.
Top 10 SEO Writing Tools for Content Optimization
In today’s digital age, having a strong online presence is crucial for businesses. One way to improve visibility and attract more traffic to your website is through search engine optimization (SEO). SEO writing tools are essential for content optimization, helping you rank higher in search engine results and reach your target audience. Sydney Go has compiled a list of the top 10 SEO writing tools that can revolutionize your content strategy. These tools offer features like keyword research, competitor analysis, and content optimization suggestions to enhance your writing and increase organic traffic.
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent refers to the underlying motivation behind a user’s search query—whether they’re looking for information, making a purchase, or seeking specific services. Understanding keyword intent is crucial for optimizing content and aligning it with user expectations. By targeting the right intent, businesses can attract more relevant traffic, improve engagement, and increase conversion rates. Jo Cameron’s post delves into different types of keyword intent, offering insights on how to tailor your content strategy to meet user needs effectively and drive conversions.
Social Media
What is Social Media Analytics? The 2024 Guide for Marketers
Social media analytics refers to collecting and analyzing data from social media platforms to gain insights and make informed decisions for marketing purposes. It involves tracking and measuring various metrics such as engagement, reach, sentiment, and demographics to understand audience behavior and preferences. By analyzing this data, marketers can identify trends, measure the success of their campaigns, and make data-driven decisions to improve their social media strategies. In her post, Christina Newberry provides a comprehensive guide for marketers on utilizing social media analytics effectively in 2024.
How Social Media Platforms & SEO Influence One Another
Social media platforms and SEO significantly influence each other, creating a synergistic relationship. Social media boosts brand visibility and drives traffic, enhancing search rankings. Engaging content shared on social platforms often garners backlinks, further improving SEO. Conversely, strong SEO practices can increase organic visibility and increase social shares. Adam’s post explores these interactions in detail, highlighting strategies to leverage social media for better SEO outcomes and how to optimize your content for both platforms effectively.
Email Marketing
184 Best Email Subject Lines And Why They Work! (2024)
In the ever-evolving world of email marketing, crafting compelling subject lines is crucial to capturing recipients’ attention. Farjad Taheer’s post on the 184 best email subject lines and why they work provides valuable insights into this aspect of effective communication. The post explores various subject line techniques that have grabbed readers’ attention and increased open rates. By analyzing the psychology behind these subject lines, Taheer highlights the importance of personalization, curiosity, urgency, and relevance in ensuring that emails stand out in crowded inboxes.
[Guide] How to Write an Email Preview Text to Inspire Clicks + Examples
Email marketing has become crucial for businesses to connect with their audience in today’s digital age. However, with the ever-increasing volume of emails flooding people’s inboxes, crafting an enticing email preview text that inspires clicks is essential. In her insightful post, Octavia Drexler provides a comprehensive guide on writing compelling email preview text that grabs readers’ attention. She emphasizes the importance of brevity and relevance in the preview text, personalization, and the use of powerful words.
Link Building
12 Link Builders Share Strategies That Work in 2024
In the ever-evolving world of SEO, link building continues to be a crucial strategy for improving website rankings and visibility. In a post, Joshua Hardwick shares 12 link-builder strategies proven to work in 2024. These experts provide valuable insights into the latest trends and techniques to help businesses gain an online competitive edge. From leveraging the power of content marketing and guest blogging to building relationships with influencers and utilizing social media platforms, these strategies focus on creating high-quality backlinks that drive organic traffic and improve search engine rankings.
