Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
27 Need-to-Know Definitions for Effective Content Marketing Measurement
To effectively measure the success of content marketing efforts, it is crucial to understand and utilize the right metrics and definitions. In this post, Jodi Harris provides 27 need-to-know definitions that can help marketers. These definitions cover various aspects of content marketing measurement, including engagement, conversion, and revenue metrics. By familiarizing themselves with these definitions, marketers can accurately assess the impact and effectiveness of their content marketing campaigns.
The Ultimate Guide to Content Marketing Best Practices
Content marketing has become essential for businesses looking to build brand awareness, engage with their audience, and drive conversions. To succeed in content marketing, it is important to follow best practices that have been proven to deliver results. Dana Nicole provides a comprehensive guide to these best practices in this post. She covers topics such as defining your target audience, creating valuable and relevant content, optimizing for search engines, and promoting your content through various channels.
SEO
Ultimate 10 Steps Google Maps SEO Checklist To Rank Higher
Google Maps SEO is crucial to any local business’s digital marketing strategy. To rank higher on Google Maps, it is essential to follow a comprehensive checklist. Navneet Kaushal shares a detailed post outlining the ultimate ten steps for Google Maps SEO. This checklist includes optimizing your Google My Business profile, gathering favorable reviews, and adding relevant photos and videos. By implementing these strategies, businesses can improve their rankings on Google Maps and drive more traffic to their physical locations.
12 Low-Hanging Fruit SEO Tactics You Can Implement Today
In search engine optimization (SEO), countless strategies and tactics can be implemented to improve a website’s visibility and rankings in search engine results pages. However, not all of these tactics require significant time or resources. Several low-hanging fruit SEO tactics can be implemented today to quickly and easily enhance a website’s SEO performance. In a post, Despina Gavoyannis highlights 12 tactics that can be implemented without much effort. These tactics include optimizing meta tags, improving site speed, creating high-quality content, utilizing internal linking, and more.
How To Prepare for the Future of SEO: 17 Tips From Lily Ray
In “How To Prepare for the Future of SEO: 17 Tips From Lily Ray,” Lily Ray discusses emerging SEO trends and strategies. Key points include understanding the impact of HCU (Helpful Content Update), combating Parasite SEO, and leveraging the power of brand signals. She also addresses the Reddit conundrum, the importance of search engine activity, and how audience questions can shape content strategy. Ray concludes by emphasizing experience-driven content and diversifying traffic sources as crucial steps to future-proof SEO and staying competitive in evolving search landscapes.
Social Media
Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know
In the ever-evolving digital marketing landscape, staying updated with the latest updates and trends is crucial for marketers. Facebook and Instagram, two of the most popular social media platforms, have announced some exciting ad updates for 2025. According to a post by Michael Stelzner, these updates are set to revolutionize how marketers approach advertising on these platforms. Marketers must pay attention to these updates as they will significantly impact their advertising strategies.
How to Create and Use Instagram Broadcast Channels
In her post “How to Create and Use Instagram Broadcast Channels,” Colleen Christison guides users on leveraging this feature for direct communication with followers. Broadcast Channels allow one-way messaging, letting creators share updates, exclusive content, and behind-the-scenes insights. Christison explains how to set up a channel, engage with audiences through polls, reactions, and more, and enhance engagement by sharing real-time information. She emphasizes that broadcast channels offer a unique way to connect with followers, build community, and keep audiences informed in a more intimate setting.
Email Marketing
How to Advocate For the Value of Email Marketing
Advocating for the value of email marketing is crucial in today’s digital landscape. In a post, Campaign Monitor provides valuable insights on advocating for the power of email marketing effectively. Firstly, it is important to highlight the ROI of email marketing campaigns. By demonstrating the direct impact on revenue and conversion rates, stakeholders will be more inclined to see the value. Additionally, emphasizing the personalized and targeted nature of email marketing can help showcase its effectiveness in reaching the right audience at the right time.
Understanding Unsubscribes: A Fresh Perspective for the Holiday Season
In a post, Dela Quist provides a fresh perspective on understanding unsubscribes during the holiday season. Analyzing and interpreting the reasons behind unsubscribes is crucial as businesses gear up for increased email marketing efforts. Quist emphasizes the importance of viewing unsubscribes as an opportunity to gain valuable insights into customer preferences and behavior. Businesses can refine their email marketing strategies and improve customer engagement by examining the timing, content, and frequency of emails that lead to unsubscribes.
Link Building
6 Best HARO Alternatives (Expert Review)
In this post, Greg Heilers reviews the six best alternatives to HARO. The first alternative is ProfNet, which is known for its high-quality wins. The second alternative is Source of Sources (SoS), which is the most familiar to HARO users. The third alternative is Featured, which boasts the best conversion rate and turnaround time. Help A B2B Writer is the fourth alternative catering to marketing niches. It offers specialized sources for business-to-business writing needs. Qwoted, the fifth alternative, has a superb reputation for quality. Lastly, Direct Contributions is an alternative with a high success rate but limited opportunities.
