Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
Content Curation on Social Demands More Than a Shared Link
Content curation consists of finding material that is relevant to your audience from a variety of sources and sharing it strategically through your communication channels. You can use Twitter’s trends feature to see what’s popular in real-time. That often can help you find relevant and valuable content to curate. You need to set up a content curation workflow, from knowing where to find relevant articles to talk about. Read this informative article by Alexandra Cote to see how you can content curation can be done based on social demands.
Marketing in difficult times: Focus on content that reaches and converts new customers
Today, the whole world is facing a hard time due to the COVID-19 crisis. During this difficult time, every business, whether big or small, is suffering. In such a situation, businesses should make time and space in their budget. They should schedule for content marketing. It is an affordable yet effective method of marketing for businesses of all sizes. Always aim to provide as much valuable content as possible. Read this article by Michael Brenner to know how to do content marketing in difficult times.
SEO
Top E-Commerce SEO Mistakes You Should Avoid
Performing an e-commerce SEO is quite a challenging task. The success or failure of every e-commerce site depends on how well it is optimized for search engines. There are so many things that could go wrong on your website that could negatively affect your rankings. If you want to increase your website ranking, it’s important to avoid some conventional e-commerce SEO mistakes. Read this informative article by Sean Si to know how you can avoid top e-commerce SEO mistakes.
How SEO Strategists and Content Creators Should Work Together to Drive Results
When content creators and SEO strategists work together effectively, they can handle any project successfully. The content creators make use of all the tools and expertise at their fingertips which includes working with SEO strategists. They both run into each other in the hallway and exchange ideas to get optimum results. Therefore, working as a team can help in delivering a quicker result. In this article, Christoph Trappe explains how content creators and SEO strategists work together to drive results.
Why SEO isn’t your side piece: the obsolescence of keyword optimization
Business owners and search engine optimization experts are consistently searching for ways to improve their websites’ ranking. They should know that SEO is a crucial ingredient of their business plan. Focusing on long-tail keywords, or removing a keyword, may no longer work. You need to create a system for staying on top of search trends and incorporating necessary updates. Read this informative article by STAGE MARKETING to know more about how to do keyword optimization.
Social Media Marketing
Four Ways To Harness Social Media For Crisis Management
Social media often acts as a double-edged sword in crisis management. It is a real-time communications tool to deliver your message to people who are passionate about your brand. It provides resources for where consumers can learn more about the crisis, and the truth is essential. Make sure to maintain social media engagement and transparency, which will always help to build brand loyalty. Read this article by Blair Kaplan Venables to know about some ways how to harness social media in crisis management.
4 tips to elevate videos for social media marketing
Video continues to be one of the most powerful forms of content in social media marketing. It has become an integral part of an organization’s overall marketing strategy. You need to include subtitles to your videos because 85% of video content is viewed on social media without any sound. Consider an optimal length for a video about 15 to 20 seconds to form high-value and informational content. Make sure it is executed seamlessly, professionally, and in a way that will drive a return on investment. In this article, Wim Van den Broeck highlights some tips about how you can elevate videos for social media marketing.
Email Marketing
10 Brilliant Email Marketing Examples and Why We Love Them
Email marketing gives you an opportunity to connect with customers regardless of their location. It’s a strategy that your business can’t grow without. You need to create emails that not only get opened and clicked but also leave a long-lasting impression on the customer’s mind. There are a lot of ways to take your email marketing strategy to the next level from innovative copywriting to visually appealing designs. In this article, Kevin George explains some brilliant steps related to email marketing.
B2B Email Marketing Best Practices During Covid-19
During a crisis, B2B email marketing communication can make or break your business. So, it’s essential to craft your email marketing strategies carefully according to the current situation. Build your mail by using an empathetic tone; it would add a huge factor in your email marketing success in the Covid-19 era. It’s no surprise that the free resources are a big hit with the B2B audience right now. Using the word “free” in your subject line can increase open rates by 31 percent in the B2B space. Read this informative article by Elevation Marketing, to know the best B2B email marketing practices during Covid-19.
Link Building
Simple Link Building Tactics to Grow Brand Authority
Link building is a very time-intensive process, but there are also dozens of link building opportunities that can drive great results for your brand. Work on various tactics, think of creative ideas that are simple to execute on and powerful enough that your return will be worth it. There are other simple link building techniques such as broken link building and brand mention outreach you can use to create link building strategies. Read this informative article by Liam Barnes to know how simple link building tactics can grow your brand authority.
