Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
22 Best Content Creation Tools for Creators
In her post, Rachel Handley presents 22 top content creation tools to enhance your marketing efforts. She covers a range of applications, from research and SEO tools like Semrush’s Keyword Magic Tool and Google Trends, to writing aids such as ContentShake AI and Grammarly.
10 Content Marketing Examples With Strategy Breakdowns
Tim Stoddart highlights how various brands use content marketing creatively—like Ahrefs with video tutorials and Manus with user-generated content. The post breaks down each example to reveal practical strategies that readers can apply to strengthen their own marketing game.
SEO
The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
Despina Gavoyannis outlines the seven phases of the search demand lifecycle, from initial interest to potential decline. She emphasizes that understanding these stages allows SEOs to anticipate trends, avoid investing in fading topics, and focus on content with lasting value.
3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday
The post highlights how certain technical SEO issues—like using background images instead of image tags, or misusing JavaScript buttons—can block content from being indexed. Kristina Azarenko walks through each problem in detail, offering practical fixes to ensure your site remains search-engine friendly.
WordPress Redirects Made Easy: Plugin & Code Methods
Redirects in WordPress help maintain SEO value and user experience by guiding traffic from outdated URLs to the correct ones. With clear steps and plugin recommendations, Chris Hanna walks readers through handling common redirect scenarios like page deletions, URL changes, and site migrations.
Social Media
36 Instagram statistics marketers need to know in 2025
In her post, Christina Newberry highlights that Instagram boasts 2 billion monthly active users, making it the third most-used social platform globally. She notes that 72% of U.S. teens and 76% of 18-29-year-olds are active on the platform, underscoring its popularity among younger demographics. Additionally, Newberry points out that the average engagement rate on Instagram is 2.0%, with carousel posts performing slightly better at 2.4%.
How to ‘Reset’ Your Instagram Algorithm When Your Feed Needs a Fresh Start
Kirsti Lang discusses Instagram’s new feature that allows users to reset their content recommendations across the Home, Reels, and Explore feeds. This functionality enables users to start fresh, tailoring their Instagram experience to better reflect their current interests and preferences.
Email Marketing
Breaking language barriers with GenAI translator for emails
Traditional translators often miss the mark when it comes to tone and brand consistency—something Oleksii Burlakov points out while exploring GenAI-powered email translation. The post shows how these advanced tools adapt over time, delivering context-aware translations that better support global marketing efforts.
10 Best Omnisend Alternatives for Email Marketing
Looking for Omnisend alternatives? This post explores top contenders like Brevo, Klaviyo, Mailchimp, and others—each with its strengths depending on your business size and goals. Shaun Quarton compares features, pricing, and use cases to help marketers choose the right platform for their needs.
Link Building
Dofollow vs Nofollow: Which Link Type Matters More for SEO?
The post explains how dofollow links pass SEO value to linked sites, while nofollow links do not influence rankings. Navneet Kaushal offers clear guidance on when to use each, making it easier for marketers to optimize their link-building strategies effectively.
