Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
What It Takes To Build a Unified Content Experience
Building a unified content experience is crucial to any successful marketing strategy. In a post, Jodi Harris emphasizes creating a seamless and coherent content journey for consumers across different channels and touchpoints. This requires a comprehensive approach that involves aligning messaging, branding, and design elements to ensure consistency and reinforce the brand’s identity. Furthermore, it consists of understanding the target audience’s needs and preferences and tailoring the content accordingly.
31 Great Content Writing Examples, Tips, and Tools
Ann Gynn’s post on 31 great content writing examples, tips, and tools is a valuable resource for any content writer looking to improve their skills. The post provides a comprehensive list of examples that showcase different writing styles and techniques, allowing writers to gain inspiration and learn from the best in the industry. In addition to the examples, Ann Gynn also offers helpful tips and advice on how to enhance your writing, ensuring that your content is engaging and effective. Furthermore, she provides a list of useful tools that can assist writers in their content creation process.
SEO
How Can a Technical SEO Consultant Improve Your Website’s Performance?
A technical SEO consultant can greatly improve your website’s performance by implementing various strategies and techniques that focus on improving the technical aspects of your website. They can thoroughly audit your website to identify any technical issues hindering its performance, such as slow loading speed, broken links, or poor website structure. By addressing these issues, the consultant can help improve your website’s user experience, which in turn can lead to higher rankings on search engine result pages. To learn more about how a technical SEO consultant can improve your website’s performance, check the post by Navneet Kaushal.
Crawl Me Maybe? How Website Crawlers Work
In her post titled “Crawl Me Maybe? How Website Crawlers Work,” Louise Linehan dives into the fascinating world of website crawlers and their functionality. Website crawlers, spiders, or bots, are automated tools search engines use to discover and index web pages. These bots traverse the internet by following links from one webpage to another, systematically scanning the content and gathering information about each page. By understanding how website crawlers work, website owners can optimize their sites to ensure proper indexing and visibility in search engine rankings.
How Many Blogs Should You Post Weekly To Improve Website SEO
Posting regular blogs can be an effective strategy for improving website SEO. However, determining the ideal frequency of blog posts can be challenging. Delivered Social discusses the importance of consistency and quality over quantity in a post. While there is no one-size-fits-all answer, aiming for at least one blog post per week is recommended. This allows search engines to crawl and index your website, improving its visibility regularly. However, it is crucial to prioritize quality content that is informative, engaging, and relevant to your target audience.
Social Media
7 Proven Social Media Strategies to Boost Your Local Business
In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and drive growth. If you’re a local business owner looking to boost your online presence, Adam’s post on seven proven social media strategies is a must-read. From optimizing your social profiles to running targeted ad campaigns, Adam covers all the essentials you need to know to make the most of social media for your local business.
Leveraging Emotions in Your Facebook Ads for Better Results
In his post on leveraging emotions in Facebook ads for better results, Michael Stelzner emphasizes the power of connecting with your audience on an emotional level. He highlights that people make decisions based on emotions, so it is crucial to tap into their emotions when creating Facebook ads. Stelzner suggests using storytelling techniques to evoke specific emotions and create a deeper connection with potential customers. By understanding the emotions that drive your target audience, you can tailor your ad content and visuals to resonate with them.
Email Marketing
30 Brilliant Marketing Email Campaign Examples [+ Template]
Lindsay Kolowich Cox shares 30 brilliant marketing email campaign examples and a template. These examples serve as inspiration for marketers looking to create impactful email campaigns. The post showcases a variety of industries and approaches, demonstrating the versatility of email marketing. From personalized subject lines to captivating visuals, each example highlights different tactics to engage and convert recipients. Additionally, the provided template offers a starting point for creating effective email campaigns.
Perfect Timing: The Very Best Time to Send Email Newsletters
In the fast-paced world of digital marketing, timing is everything. The success of an email marketing campaign often hinges on sending the right message at the right time. In a post, Megan Marrs delves into the perfect timing for sending email newsletters. She highlights the importance of understanding your target audience and their behavior patterns to determine the optimal time to send your emails. Marrs explains there is no universal answer to this question, as it largely depends on factors such as industry, target demographic, and geographic location.
Link Building
Bad Backlinks: A Complete Guide on Spotting and Avoiding Them
In search engine optimization (SEO), backlinks play a crucial role in determining the credibility and authority of a website. However, not all backlinks are created equal. Some backlinks can harm your website’s rankings and reputation. In a post, Kate Starr provides a comprehensive guide on spotting and avoiding bad backlinks. She explains how to identify low-quality backlinks from spammy websites, link farms, and irrelevant sources. Additionally, she offers tips on disavowing these harmful backlinks to protect your website’s SEO efforts.
