Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Set Up a Content Scoring Process for Better Decisions
Setting up a content scoring process is essential for making informed decisions in today’s digital age. With an overwhelming amount of content available, it can be challenging to determine what is valuable and relevant. However, businesses can evaluate and prioritize content effectively by implementing a content-scoring process. In this post, Lindy Roux provides useful insights on establishing this process. By considering factors such as relevance, quality, and engagement metrics, businesses can assign scores to different pieces of content.
B2B E-Commerce: How To Plan Content To Support Digital Sales
In B2B e-commerce, a robust content strategy is vital for driving digital sales. Engaging your target audience and building trust is essential to conversions. Ann Gynn highlights that understanding the buyer’s journey is essential, with content tailored to each stage—raising awareness, educating prospects, and addressing pain points. Utilizing diverse formats like blog posts, videos, and case studies caters to varied preferences. Regular analysis and optimization of your content strategy based on data and feedback ensure it stays effective and relevant.
SEO
A Complete Guide to GMB SEO (With Management Tools)
Google My Business (GMB) is a tool that helps businesses manage their online presence across Google, including Search and Maps. In “A Complete Guide to GMB SEO,” Navneet Kaushal outlines strategies to optimize GMB profiles for better local search visibility. Key recommendations include ensuring accurate business information, utilizing relevant keywords, and actively encouraging customer reviews. The guide also highlights various management tools that assist in updating profiles and analyzing performance, helping businesses attract and engage local customers.
How to Find Trending Keywords for SEO
In search engine optimization (SEO), finding trending keywords is crucial for improving website visibility and driving organic traffic. Si Quan Ong’s post provides valuable insights on effectively identifying these keywords. One of the first steps is conducting thorough research using keyword tools like Google Trends and Ahrefs. These tools allow you to analyze search volume, competition, and trends associated with specific keywords. Additionally, it is important to monitor industry news and social media platforms to stay updated on the latest trends and topics that resonate with your target audience.
SEO for Financial Services: What It Is & How to Do It
In the digital age, having a strong online presence is crucial for businesses in the financial services industry. One way to improve your visibility and attract more clients is through search engine optimization (SEO). SEO involves optimizing your website and content to rank higher in search engine results pages (SERPs) for relevant keywords. You can increase your organic traffic and reach a wider audience by doing so. Rachel Handley’s post on SEO for financial services provides valuable insights and tips on effectively implementing SEO strategies to enhance your online presence.
Social Media
How Gen Z Uses Social Media and What That Means for Brands
In a post, Aubree Smith explores how Gen Z engages with social media and its implications for brands. This generation values authenticity, preferring genuine connections over polished marketing. Platforms like TikTok and Instagram are popular for trends and community engagement, prompting brands to create relatable content that resonates with younger audiences. Additionally, Gen Z prioritizes social responsibility, expecting brands to align with their values. For businesses, understanding these behaviors is crucial for crafting effective strategies that capture Gen Z’s attention and loyalty.
How to Create & Optimize Social Media Reports that Prove Your Campaigns’ Value in 2025
In the rapidly evolving landscape of social media, marketers must be able to measure and showcase the value of their campaigns effectively. Creating and optimizing social media reports that demonstrate the impact of your efforts is essential for gaining buy-in from stakeholders and driving future success. As we look ahead to 2025, it becomes even more important to leverage data and analytics to prove the value of your campaigns. Monique Thomas’s post offers valuable insights on creating and optimizing these reports, highlighting the key metrics to focus on, such as engagement, reach, and conversions.
Email Marketing
How To Increase Open Rates on Emails & Boost Engagement
In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, with the increasing volume of emails flooding people’s inboxes, capturing their attention and ensuring high open rates has become challenging. To tackle this issue, Brandon Storey shares valuable insights on increasing email open rates and boosting engagement. According to Storey, personalization is key. Tailoring your emails to your subscribers’ interests and needs can significantly enhance open rates.
8 Top Brainstorming Techniques to Help You Write Killer Emails
Kaleigh Moore shares eight top brainstorming techniques to enhance email writing in a post. Techniques include mind mapping, free writing, and listing ideas to spark creativity and structure. She emphasizes the importance of understanding your audience, which helps tailor messages for maximum impact. Collaborating with colleagues for diverse perspectives can also inspire fresh ideas. Additionally, setting a timer encourages focused bursts of creativity. By implementing these techniques, writers can craft compelling emails that capture attention and drive engagement.
Link Building
Link Building: The Ultimate Guide to Build Page Authority
Link building is a crucial aspect of search engine optimization (SEO) that helps to improve a website’s page authority. To build page authority, it is important to have a well-rounded and comprehensive link-building strategy. This includes creating high-quality content that naturally attracts backlinks from reputable websites. Engaging in outreach efforts and collaborating with influencers and industry experts are essential to gaining valuable links. Additionally, participating in relevant online communities and directories can help to build a strong backlink profile. For further guidance and insights on effective link-building techniques, the post by Rock Content Writer is highly recommended.
