Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
5 Reasons You Need Professional Content in Your Business
These days, digital marketing is more than just a trendy term; it’s one of those options that can boost a company’s value and draw customers in with interesting content. Due to the bright, obvious future, many business owners have turned their attention to digital marketing.
If you want to establish your internet presence, keep in mind that you wouldn’t even be a speck without content. If you still can’t decide the need for professional content in your business, this post by Sean Boyle is for you!
How Writing For Humans Will Help You Boost Your SEO
SEO is terrifying. Many complex terms are used, such as keyword research, on-page SEO, website optimization, etc. All of these statements are true, but if you are new to content writing or copywriting, are unfamiliar with SEO, or have only recently started focusing on managing your business, it may be tough to know where to begin. Here’s a suggestion: start with people!
To know more, let’s have a look at this post by AMABAIE!
SEO
5 Tips To Improve Your Local SEO
It’s crucial to make sure your Shopify website is optimized for local search if you run a local business. Local SEO is distinct from standard SEO because it concentrates on making your online presence more visible to local clients. Here are three suggestions by Steve Hutt to assist you in boosting your local SEO and attracting more online clients.
Measuring E-A-T? — Whiteboard Friday
When competing for the top place, user trust in your brand’s expertise is a crucial factor, but Google has been evasive about what E-A-T (expertise-authoritativeness-trustworthiness) really is and how it affects your SERP ranks. On today’s episode of Whiteboard Friday, Lily Ray talks about how to demonstrate your expertise, which is a crucial “E.” So, let’s get started!
Does Bounce Rate Affect Search Rankings?
Contrary to what some SEO experts would claim, Google rarely has, if ever, used bounce rate as an SEO ranking signal. Finally, let’s put an end to the discussion: Google does not employ bounce rate as an SEO ranking signal. For many years, Google representatives have said that the signal used to determine whether a website should rank higher in Google search results is noisy, spammable, unreliable, and “not good.” We’ll examine why bounce rate is a poor indicator of page quality and why Google doesn’t use it in this post by John Locke.
Social Media
Social Media? 3 Reasons It’s Effective For Your Local Business
Both social media and social media marketing for businesses are nothing new. If you own a small or regional business, you may have tried using social media in the past without much luck. The tactics employed were probably intended primarily for large or general businesses.
What you need to flourish in that niche is social media advice for small businesses in your area. Numerous social media networks have hundreds of millions of members, but you should concentrate on connecting with those in your area. Want to know more? Use this guide by Web Fox Marketing to get three solid reasons why social media is effective for your local business.
7 Social Media Landing Page Examples to Grow Your Company
Are you considering developing a landing page for social media? An independent website page connected to your social media initiatives is known as a social landing page. Your target audience might discover more about your goods or services after clicking an advertisement or a social media post, which can lead to leads and new clients. This article by Stacey Corrin will give you some great examples of social media landing pages and demonstrate how to use them most effectively in upcoming digital marketing efforts.
Email Marketing
B2B Newsletter Best Practices: 11 Strategies For Content Creation in Email Marketing
Are you seeking best practices for b2b newsletters? Email marketing has a lot of benefits, but you need to know how to use it properly. After finishing this article by Janice Wald, you will be familiar with 11 best practices for b2b newsletters. So, let’s get started!
Building Customer Relationships: Your Ultimate Guide to Personalized Email Marketing
Email marketing remains the most popular and efficient technology for consumer engagement, according to polls of digital marketers worldwide. Email marketing is well-liked for a good reason: it promises to provide the highest ROI of all marketing channels.
Brands like Coca-Cola, Nestle, Dell, Apple, and others are investing in globally tailored email marketing as e-commerce has transformed the consumer landscape. In order to reach a wide range of customers in their native languages, they translate their email marketing materials into many languages. Want to know more? Let’s look at this post by MOVEABLE INK and learn how to build customer relationships via personalized email marketing.
Link Building
10 Best Free and Paid Link-Building Tools You Need in 2023
One of Google’s three main rankings is based on links. The goal of link-building is to increase your pages’ authority in Google’s eyes so that they rank higher and attract more search traffic. In fact, 92% of marketers predict that link-building will remain a significant ranking element over the next five years, and 85% think it significantly impacts brand authority.
The correct tools can greatly simplify your life when it comes to managing a link-building effort. The best link-building tools can help you shorten the process and raise your rankings even though there are hundreds of them available. So, let’s get to know the ten best free and paid link-building tools you might need in the upcoming year in this post by WHENINMANILA.
