Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them; we are sure you will love going through them.
Content Marketing
6 Key Initiatives That Will Make Your Content Strategy Shine
Without a clear advertising strategy or long-term content plan, it can be tempting to start producing material immediately. However, investing the time (and money) to create objectives and choose what content to publish might help you better serve your clients’ requirements and accomplish your company’s objectives. A content strategy often covers the entire content marketing funnel—from awareness through choice to, perhaps, customer success.
Developing a content strategy is essential to your success, whether you are in B2B or B2C marketing. Along the process, it’s crucial that you give these six crucial initiatives by Jordan Friedman priority. So, let’s get started!
How to Create Blog Posts That Will Boost Traffic to Your Site
Once again, it’s that time of year when individuals consider content marketing (specifically blogging, in this case). And if your company is like most others, you’re having trouble coming up with good ideas and implementing them. But rest assured that we have your back. This post by Andre Oentoro will demonstrate how to write blog entries that can improve your website’s search engine positioning and increase the number of visitors it receives. So, let’s get going!
SEO
How to Use SEO to Stand Out From the Competition
The field of online marketing, known as search engine optimization (SEO), is complicated and constantly evolving. Businesses invest more time and money than ever before in optimizing their websites for better search engine results to increase traffic, leads, and sales. It can be challenging to rank for competitive keywords due to the high level of competition. This post by
Jacob Maslow will examine professional SEO recommendations for positioning your website above the competition and for even the most difficult keywords.
Link Juice: is it the New Snake Oil of Google SEO?
In a rare instance of irritation, Google’s Search Advocate, John Mueller, stated that any SEO advice citing “link juice” should not be taken seriously. Therefore, should you disregard any SEO guidance that mentions “link juice”? This post by Anxmedia will help you look at the term’s history and explain why you shouldn’t totally disregard it.
What Is Local SEO and 5 Reasons Why It’s Important by Steven Noske
What signs should you look for to decide whether you need a local SEO strategy? The word “local” is crucial here. Do you manage a business that can attract clients from a distance of 0 to 15 miles? Are potential clients traveling 10 minutes or more to your business while looking for your goods or services? If you responded in the affirmative to those questions, your SEO approach probably needs to focus on local optimization. To excel in Local SEO marketing, you must first know what it is and why it is actually important to you. This post by Steven Noske will help you go over the basics of local SEO and why it is important for your business. So, let’s get started!
Social Media
7 Important Social Media Marketing Tips For the Holiday Season
Do you find holiday sales mysterious? Bid your problems adieu and welcome a social media marketing plan that will increase your bottom line and engagement. But before you get started, let’s have a look at some important social media marketing tips for this holiday season by LAUREN MELNICK.
9 Facebook Marketing Mistakes You Should Avoid
There is no denying that Facebook is a potent marketing tool with over 2.2 billion members. To have a successful campaign, you should, like with anything else, avoid making a few Facebook marketing blunders. Have a look at this post by Lori Newman if you wish to avoid nine facebook marketing blunders if you’re serious about the platform.
Email Marketing
How Small Businesses Can Make the Most of Email Marketing
Small businesses frequently design email marketing programs with, at best, vague goals. To do things the right way, it is important to clarify your goals. Have a look at this post by Steve Oriola to use these suggestions and create clear objectives to identify the necessary resources to meet them.
How to Build an Effective Email Marketing Funnel: A Guide for Beginners
What if there was a way to make it more likely that your subscribers would read and open your emails? This is accomplished using an email marketing funnel, which enables you to send the appropriate emails to your subscribers based on where they are in the purchasing process. Want to know more? Have a look at this post by Shane Barker.
Link Building
Reddit Backlinks: Do Reddit Links Help SEO?
Reddit backlinks are those connections that your website receives from the Reddit platform. They can be contextual backlinks in the comments or direct links from link posts in a subreddit. But what do Reddit backlinks have to do with SEO? Let’s get to know what Jan Suski has to say about this.
