Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More
In today’s digital age, businesses must have a strong online presence. This includes maintaining active and engaging social media accounts, regularly updating blogs, and sending effective email campaigns. However, determining the ideal publishing frequency for these platforms can be challenging. Ann Gynn has written a comprehensive post that provides valuable insights on how to make this decision. By considering factors such as target audience, industry standards, and content quality, businesses can find the perfect balance between staying top-of-mind and not overwhelming their audience.
Why AI Makes Content Planning Out Loud More Important Than Ever
In today’s digital age, artificial intelligence (AI) has become integral to various industries, including content planning. As Robert Rose’s post highlighted, AI technology has revolutionized how companies approach content strategy and planning. With AI-powered tools, organizations can now analyze vast amounts of data and gain valuable insights into their target audience’s preferences and behaviors. This information is crucial for creating relevant and engaging content that resonates with the intended audience.
SEO
International SEO for Beginners – How to do Global SEO?
International SEO is a necessity when expanding your online presence globally. However, for beginners, it can be a daunting task. Navneet Kaushal provides valuable insights on effective global SEO in this post. The post covers various aspects of international SEO, including the importance of localizing your content, optimizing for different languages and regions, and conducting thorough keyword research. By following the guidelines outlined in the post, beginners can confidently navigate the world of international SEO and increase their visibility in global markets.
Keyword Cannibalization: What it is and How to Fix it
Keyword cannibalization is when multiple website pages target the same keyword or keyword phrase. This can lead to confusion for search engines, as they may struggle to determine which page is the most relevant and authoritative for that particular keyword. To fix keyword cannibalization, it is essential to conduct a thorough audit of the website’s content and identify any instances where different pages are targeting the same keyword. For more detailed information on this topic, check the post by Success Olagboye.
Homepage SEO: What Makes It Unique & How to Do It
Homepage SEO is a crucial aspect of optimizing a website for search engines. The homepage is often the first page visitors see when they land on a website, making it a prime opportunity to make a strong impression and improve search engine rankings. In this post, Sean Collins provides valuable insights and tips on how to implement homepage SEO strategies effectively, helping businesses improve their online visibility and attract more organic traffic.
Social Media
16 Social Media Management Tools for Faster Growth in 2025
In this post, Nikki Canning discusses the top 16 social media management tools that will aid in faster growth in 2025. Social media has become an essential platform for businesses to connect with their target audience and promote their products or services. However, managing multiple social media accounts can be time-consuming and challenging. That’s where these tools come in handy. They offer features like scheduling posts, analyzing performance metrics, managing customer interactions, and monitoring brand mentions.
5 Ways AI Will Change Social Media Marketing
Artificial Intelligence (AI) is revolutionizing various industries, and social media marketing is no exception. In his post, Andrew Hutchinson highlights five key ways in which AI will change the landscape of social media marketing. One of the significant impacts of AI is its ability to analyze large amounts of data quickly and accurately. With AI-powered tools, marketers can gain valuable insights into consumer behavior and preferences, enabling them to create more targeted and personalized campaigns.
Email Marketing
10 Mailchimp Alternatives for 2025 (and How to Choose the Best One for You)
In a constantly evolving digital landscape, finding the right email marketing platform is essential for businesses to connect with their customers effectively. In this post, Duncan Elder highlights 10 Mailchimp alternatives for 2025 and provides valuable insights on choosing the best one for your specific needs. With the plethora of options available, it is crucial to consider factors such as pricing, features, ease of use, automation capabilities, and integrations. By thoroughly analyzing these aspects and aligning them with your business objectives, you can make an informed decision and select the perfect alternative that suits your requirements.
What Challenges Do Email Marketing Teams Face as They Expand?
Email marketing teams face several challenges as they expand. These challenges revolve around maintaining effective communication, ensuring data accuracy, providing continuous training and development, and scaling up infrastructure and resources. By addressing these challenges proactively, email marketing teams can navigate through growth successfully and continue to achieve their goals; for more information, check the post by Alina Samulska-Kholina.
Link Building
The Hidden SEO Power Of Wikipedia Backlinks (And How To Build Them)
In the world of search engine optimization (SEO), backlinks play a crucial role in improving a website’s visibility and ranking on search engine result pages. One often overlooked source of high-quality backlinks is Wikipedia. As one of the most authoritative websites on the internet, Wikipedia backlinks can significantly impact a website’s SEO power. However, building these backlinks requires a strategic approach. It is important to understand Wikipedia’s guidelines and policies before adding backlinks. For more information, check the post by Stewart.
