Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How to Start a Blog: A Step-by-Step 12-Month Action Plan
Starting a blog can be an exciting and fulfilling endeavor. To help you get started on the right track, Shannon Willoby has compiled a comprehensive guide on starting a blog. The 12-month action plan breaks down the process into manageable steps, ensuring you have a clear roadmap. From choosing a niche and creating a content strategy to setting up your website and promoting your blog, this guide covers all the essential steps for starting a successful blog.
How to Start a Newsletter Business (and grow it) in 2025
Starting a newsletter business in 2025 can be profitable with the right strategies. To begin, it is essential to identify your newsletter’s target audience and niche. This will help you create content that resonates with your readers and sets you apart from competitors. Investing in a reliable email marketing platform will allow you to efficiently manage and grow your subscriber base. For more information on how to start a newsletter business, check the post by Omid G.
SEO
The Ultimate SEO Agency vs In-House SEO Guide for Business Leaders
In today’s digital age, search engine optimization (SEO) has become indispensable for businesses looking to increase their online visibility and drive organic website traffic. Business leaders have two main options when implementing SEO strategies: hiring an SEO agency or building an in-house SEO team. In this post, Navneet Kaushal provides a comprehensive guide that helps business leaders make informed decisions. By considering this guide, business leaders can choose the approach that best aligns with their goals and resources.
5 Reasons Your Direct Traffic Can Suddenly Drop
Direct traffic is a crucial metric for any website owner or marketer. It represents the number of visitors who arrive at your site by typing the URL directly into their browser or using a bookmark. However, there are instances when your direct traffic can suddenly drop, leaving you puzzled and concerned. Understanding why direct traffic suddenly drops is essential for making informed decisions and optimizing your website’s performance. In this post, Tom Capper sheds light on five possible reasons behind this unexpected decline.
How to Find Competitors’ Keywords to Boost Your SEO
In the ever-evolving world of digital marketing, search engine optimization (SEO) plays a vital role in driving organic traffic to websites. Researching and analyzing your competitors’ keywords is an effective strategy to enhance your SEO efforts. By identifying the keywords they are targeting, you can gain valuable insights into their content strategy and optimize your website accordingly. In this post, Leigh McKenzie provides valuable tips and tools to help you find your competitors’ keywords.
Social Media
25 Social Media Post Ideas to Inspire Your Brand [+ Examples]
In today’s digital world, social media is essential for brands to connect with their audience and build a strong online presence. However, coming up with fresh and engaging content can be a challenge. Brent Barnhart’s post on 25 social media post ideas is a must-read for any brand looking to inspire its online strategy. With examples to illustrate each idea, you’ll be able to see how other brands have successfully implemented these strategies and adapt them to fit your own unique brand identity.
Social Media Image Sizes for all Networks [January 2025]
Social media has become integral to our lives in this digital age. It offers endless possibilities, from sharing our thoughts and experiences to promoting businesses. However, with each platform having unique image size requirements, keeping up can be quite challenging. That’s where the post by Karin Olafson and Tony Tran comes in handy. They have compiled a comprehensive guide on the latest social media image sizes for all networks in January 2025.
Email Marketing
How to Write an Effective Follow-Up Email: A Complete Guide
In today’s fast-paced business environment, following up with clients and prospects is crucial for building and maintaining strong relationships. An effective follow-up email can make all the difference in securing a deal or getting a response. Olena Spenei’s post offers a comprehensive guide on how to write such emails. The first step is personalizing the email by addressing the recipient by name and referencing previous conversations or meetings. Furthermore, it is essential to set a deadline for a response and express gratitude for their time and consideration.
12 New Email Marketing Trends Set to Shape 2025
Email marketing is a powerful tool for businesses to connect with customers in a rapidly evolving digital landscape. As we look ahead to 2025, several emerging trends are set to shape the future of email marketing. Duncan Elder has identified 12 key trends that will significantly impact how businesses engage with their audience through email. These trends range from using artificial intelligence and machine learning to personalize email content to the rise of interactive emails that provide a more engaging and interactive experience for recipients.
Link Building
A Successful Link Outreach Campaign in 6 Steps (+ Templates)
In digital marketing, one of the most effective ways to improve your website’s SEO and increase organic traffic is through a successful link outreach campaign. Tatiana Tsyulia outlines six essential steps to create a successful link outreach campaign. From identifying target websites and influencers to crafting personalized outreach emails, Tatiana provides invaluable tips and templates to help you achieve your goals.
