Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
6 Creative Visual Content Examples From Award-Winning Brands
The post by Jodi Harris explores how to effectively use visual content to enhance marketing strategies, emphasizing consistency, storytelling, and brand alignment. It also showcases successful examples to illustrate how visual elements can boost engagement and communication.
How to Choose the Right Blog Topics to Engage Your Audience
Lauren Basiura emphasizes the importance of selecting blog topics that resonate with your target audience to boost engagement and drive organic traffic. It recommends understanding your audience through defining demographics and interests, conducting surveys, and engaging in relevant online communities. Additionally, it highlights the value of keyword research using tools like Google Keyword Planner and SEMrush to identify popular search terms and ensure your content aligns with audience interests.
SEO
SEO for Financial Services: How to Build Trust and Rank Higher in 2025
The post by Mateusz Makosiewicz discusses the unique challenges of SEO in the financial services sector, emphasizing the importance of building trust and demonstrating expertise to rank higher in search engines. It offers strategies such as showcasing author credentials, implementing structured data, and ensuring compliance with industry regulations to enhance online visibility.
How To Find A Competitor’s Keywords — Next Level
To uncover your competitors’ keywords effectively, the article explains how to use tools like Moz’s Keyword Explorer and SERP analysis. Meghan Pahinui highlights techniques for spotting keyword gaps and opportunities to improve your own content strategy.
AI Keyword Research: How to Use Free Chatbot Tools
Rachel Handley explores how AI chatbots can assist in keyword research by generating keyword ideas, analyzing search intent, and clustering keywords. It emphasizes that while AI tools like ChatGPT, Claude, Gemini, Perplexity, and Copilot can streamline the keyword research process, they lack access to real-time search engine data, making it essential to validate AI-generated suggestions with traditional keyword research tools for accurate metrics like search volume and keyword difficulty.
Social Media
The 11 Best Social Media Analytics Tools for Creators and Marketers
The post discusses top social media analytics tools to help creators and marketers optimize their strategies. Rochi Zalani highlights tools like Buffer, Hootsuite, and Sprout Social, detailing their features, pricing, and suitability for different business needs. The piece emphasizes the importance of selecting the right analytics tool to effectively measure performance and inform social media strategies.
12 social media sentiment analysis tools for 2025
Explore 12 effective tools for analysing sentiment on social media, helping brands gauge public opinion and refine their messaging. Rob Glover explains how tools like Hootsuite, Talkwalker, Brandwatch, and Brand24 offer real-time insights into customer emotions and trends. By breaking down sentiment data, businesses can better manage reputation, tailor content, and respond proactively to audience feedback.
Email Marketing
Why E‑Commerce Brands Need Email Retargeting Campaigns
The post explains how email retargeting helps e-commerce brands re-engage potential customers who didn’t complete a purchase. Author highlights how triggered emails—like those for abandoned carts or browsed products—can bring users back to convert. It also notes the long-term benefits of boosting loyalty and lifetime value through personalised follow-ups.
Easter email examples: Best ideas, subject lines, and templates
The post by Alina Samulska-Kholina provides insights into crafting effective Easter email marketing campaigns, emphasizing the importance of engaging designs, interactive elements, and creative subject lines to capture the holiday spirit and boost customer engagement.
Link Building
How to Use the Google Search Console Links Report
In this post, Alex Lindley explains how to use Google Search Console’s Links report to analyze your website’s backlink and internal link profiles. It details how to access the report, interpret data on top linked pages, linking sites, and anchor text, and emphasizes the importance of this information for refining SEO strategies.
